TABLE OF CONTENTSDirect Mail Guide: Meaning, Benefits, and MoreDid you know that 74% of people in Australia pay complete attention to direct mail? Additionally, 65% of Australians scan and read every mail item they receive. Considering these statistics, we can say that direct mail is a powerful and must-have marketing tool for your media mix. It helps you connect with people, improve brand visibility, and drive conversions! But, what is AU direct mail marketing? Direct mail is any physical correspondence sent directly to the physical mailboxes of your customers and prospects. It allows you to communicate with them personally and encourage them to buy from your business. Common examples of direct mail formats are postcards, letters, brochures, catalogues, etc. Try adding an offer that makes people respond to your mail along with an upfront CTA that tells them what to do next. Apart from a few basics, you can get creative with your direct mail advertising items. You may experiment with graphics, copy, colours, finishing, coating, etc. But, make sure to design something appealing and result-bearing. In this blog, we will talk about several things regarding AU direct mail, like:
Let’s dig in! Why is Direct Mail Marketing Still Effective?We know that direct mail is one of today’s most effective and profitable marketing channels. It helps marketers achieve several objectives, like increasing brand reputation and getting more sales. But why does it still work even when the digital marketing field is expanding every day? What are the advantages of direct mail? Below are some points that can answer these questions and help you learn more about direct mail: Direct Mail Is EngagingDirect mail consists of printed materials sent to your target market for generating new leads. These items are tangible and can engage with all the readers’ senses. Unlike emails and social media ads, direct mail can also be felt. Hence, it is more engaging and interactive than other channels. People can save it for later use or share it with family and friends. Thus, your brand can get more visibility by using direct mail solutions. Direct Mail Has a Broader ReachThis marketing form helps you connect with people that aren’t active on social media or other digital channels. Also, direct mail allows you to target more demographics and geographical areas than digital marketing. With services like PostGrid, you can compile segmented mailing lists to reach relevant prospects. Direct Mail Drives ResponsesAt PostGrid, we generally come across questions like- what is a good response rate for direct mails? Well, the average direct mail response rate is 9% for in-house lists, which is far more than several digital marketing channels. Furthermore, 43% of people buy from a brand after receiving a mail item. Thus, it is evident that direct mail Sydney can drive responses and increase your campaign’s return on investment (ROI). If you aren’t satisfied yet, read more direct mail statistics that can change your mind. Direct Mail Faces Less CompetitionSeveral companies have replaced direct mail marketing Australia with digital marketing. They believe that digital marketing is more cost-effective and speedy. Luckily, direct mails are not spammed as much as online ads due to these reasons. You can take advantage of this situation and use traditional mail to stand out from the crowd. Creative direct mail advertising can help you give your potential customers a break from the digital noise. Hence, your audience is more likely to appreciate your mail and respond. Direct Mail Is Long-LastingRecipients tend to store direct mail items at their houses for a few days, especially when they come with a coupon offer. Try adding phrases, like ‘Bring this postcard to our store by 1st March to get a 20% discount.’ Readers will likely save your items at least till the mentioned date. Find the image below of a direct mail item with a discount coupon: Such creative direct mailer ideas help you grab your prospects’ attention and persuade them to complete the CTA. Tips to Conduct Effective Auspost Direct Mail Marketing CampaignsThough direct mails are exciting and memorable to recipients, there may be a learning curve to it. Therefore, we have mentioned some do’s and don’ts below to help you out: Do: Identify Your Target AudienceBefore planning a B2C or B2B direct mail campaign, you should know your buyer personas. It enables you to focus on the most relevant prospects, saving you a lot of time and money. Categorize your customers according to geo-demographics, like age, gender, income level, location, preferences, etc., to find their look-alikes. Then, you can target them and increase response levels easily. Do: Always Add a Call to ActionIncluding a CTA in your Australia Post, direct mail marketing pieces is not optional. It can lead to your campaign’s success or failure, so be sure to add upfront CTAs. Add them several times through your mail piece, depending on its format and size. For example, if you send a direct mail sales letter, you can include a CTA at the top and bottom. But, a small standard-sized postcard should only have one CTA that is clearly visible to the readers. Here is an example: Scan the QR code below to complete your transaction and get a $25 cashback. Read more about how you can incorporate QR codes into your campaigns. Do: Follow Up RegularlyDirect mailer and marketing is not a do-it-and-forget-it activity. It requires time, patience, and follow-ups. You cannot send out your direct mail items and expect every recipient to reply. Some of them might need additional touchpoints to show interest. Follow up with all the respondents first to help accelerate conversions. But, also remember to follow up with non-respondents; they may have forgotten to respond. The point is not to leave any stone unturned and keep in touch with everyone. Perhaps, you can set up an email drip campaign to follow up with your direct mail recipients frequently. Don’t: Skip ProofreadingSending mail to existing and potential customers is not a simple task, but it is worth the effort. However, some minor mistakes may act as a barrier between you and your campaign’s success. Hence, make sure to proofread everything before printing. Look out for misspellings, incorrect details, design errors, etc. Don’t: Miss Driving Online TrafficDirect mail Australia Post is an opportunity for marketers to drive online traffic to their websites and social media handles. Thus, don’t forget to include all the relevant links and your contact information. How to Send Direct Mail OnlineYou can always conduct a DIY direct mail campaign, but it can be daunting and expensive. Hence, you can now use the services of an automated direct mail agency like PostGrid to save money, time, and effort. Here are the steps to launch a direct mail marketing campaign and how you can automate them: Plan Everything In AdvanceMarketers should plan every aspect of their campaigns in detail. Make sure to settle on your:
Read how PostGrid can help you send out marketing letters and postcards. PostGrid’s automated direct mail marketingAPI can help you avail of huge postal discounts on bulk mail. Plus, it can help you compile targeted mailing lists consisting of valid delivery addresses. Read more about our address verification solutions here. Design Your ItemsYour artwork is the most significant feature of your campaign. You may choose to keep it minimalistic or go over the top to make it the most creative thing your prospect has ever seen. It all depends on your campaign goals and messaging type. Here are examples of the best direct mail campaigns: These items are unique, eye-catching, and creative. They send out the company’s marketing message upfront and encourage recipients to take action. PostGrid can help you design such items using its HTML templates. That’s right; you don’t need to hire a designer and pay extra! Printing and DeliveryUsually, you need to print your mail items by yourself or outsource the job to a printing company. But, with PostGrid, you need not worry about printing and mailing. It can help you automate everything from start to end. Firstly, your items are printed through one of PostGrid’s printing partners, who are experts in their field. Then, they are enveloped and mailed via the postal services within two business days. Measuring Campaign PerformanceIt becomes easier to track responses if you include features like QR codes, pURLs, and coupon codes in your items. We can help you add them to your design and track your campaign performance accurately. No more dangling with estimates and guessing your campaign results! PostGrid allows you to access your campaign reports and insights through your dashboard. ConclusionIn contrast to what some people think, direct mail is far from dead. It is data-driven, targeted, trackable, and effective. Moreover, you can use the services of a direct mail house to automate all your offline mailing activities. PostGrid’s direct mail API offers several features to its customers, like:
Request a demo now to know more about our automated direct mail services! Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Direct Mail Guide appeared first on PostGrid. Via https://www.postgrid.com.au/direct-mail/
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TABLE OF CONTENTSDifferent Types of Direct Mails and Why You Should be Sending ThemDirect mail is one of the oldest yet effective marketing strategies employed by businesses. Despite being a traditional marketing strategy, direct mail has strived throughout the years. Usually, direct mail campaigns are based on specific geographic areas. The primary reason businesses continue to use direct mail as a marketing channel is their high response rate. Companies now have access to direct mail automation tools like PostGrid. Such tools enable businesses to get rid of manual processes altogether. Additionally, direct mail also gives you the ability to choose between numerous types of direct mail that fits your unique needs. You must employ different types of direct mail marketing strategies that appeal to your prospects. So, businesses must be aware of the different types of direct mail and their advantages. Here, we will discuss some of the most effective types of direct mail pieces businesses use. 7 Most Efficient Types of Direct Mails and Their AdvantagesBy listing the unique characteristics of the different types of direct mail we hope to help you choose the right one for your business. 1. Classic PackageThe most used and popular type of direct mail used in Australia is the classic package. As you might have noticed, the classic package is the one that comes in a standard envelope. Usually, this envelope is enclosed with a letter and a response form. The response form enclosed in the envelope can be a donation form, membership form, or something else. The classic package can also include additional mailpieces, including flyers and brochures. It is always best to personalise the mail you send through classic packages. You can use an advanced system such as PostGrid to customise all the elements in the mailer. It includes the envelope, the letter within the same, and even the additional mailpiece. You must align the different elements of the mailpiece with your target audience and their interests. Doing so will significantly boost the direct mail’s response rate. 2. NewsletterNewsletters are another type of direct mail that is popular among businesses/organisations. However, it is worth noting that the newsletters are ideal for existing members/customers rather than fresh leads. The newsletters tend to be more effective on existing customers or members. It is because newsletters inform what’s happening inside your organisation. However, there is no need for a potential lead to take an interest in your organisation’s internal matters. Newsletters usually tend to be longer. They may contain a variety of information, such as the latest achievement of your company or organisation. Similarly, you can also use newsletters to inform the recipient about new missions or targets you’ve set for your organisation. As the name suggests, newsletters are better used to convey the latest news important to your organisation or company. However, newsletters tend to be more costly than other mailers. Why? Because of their lengthier nature and related printing expenses.
Also Read: What Is a Good Direct Mail Response Rate?
3. Self-MailerUnlike classic packages that we are well familiar with, the self-mailers do not come in an envelope. Self-mailers are usually preferred by organisations that want to minimise their direct mail cost. It is because self-mailers are relatively inexpensive. Self-mailers often come in a single piece of large paper. The large piece of paper is then folded down to an envelope size, making it easy to carry and store. In addition, since it does not need an envelope and contains additional mail pieces, you can save a lot of paper and ink. The minimised use of paper and ink further leads to a lower cost for the self-mailers. Like classic packages, you need to personalise the newsletter to generate a better response from the recipient. Even if the content does not vary, you still need to address the newsletter with the recipient’s name. You can accomplish this by integrating the advanced direct mail API such as PostGrid with your CRM. It enables you to personalise your newsletters to each recipient easily. You can find and print names by simply using the data available in your CRM. 4. PostcardsPostcards are without question one of the most cost-effective types of direct mail pieces you can use. Although postcards come in different sizes, businesses usually tend to use smaller ones. The main reason businesses choose to use smaller postcards is that they are relatively cheap to print and mail. Postcards only need a small amount of paper because of their size and lack of envelopes. As the preferable size of the postcards is small, the printing cost for such mailers is low. The smaller size of postcards also makes it easy to store, transport, and mail. Another reason why postcards are the most popular choice among types of direct mail advertising is their visual appeal. Postcards can use personalised photos and graphics. Doing so can enable you to better connect with the recipients. Furthermore, the use of concise messaging enables the reader to read the mailer conveniently. As a result, postcards can intrigue new target audiences to take the desired action. Additionally, it also allows your business to keep your existing customers engaged with your brand. 5. CataloguesCatalogues are considered one of the best types of direct mail marketing tools. They are especially beneficial for nonprofit organisations. For example, you may use them to get more donations or donors. Similarly, they are also an ideal choice for pitching new products or services to your target audience. For boosting the response, you may try using print gift catalogues. It can be employed for businesses and nonprofit organisations alike. However, you should ensure that the catalogue conveys the specifics of your organisation, product, or service. It is worth noting that the printing of catalogues, such as small booklets, can be relatively expensive. This high expense is due to the extra amount of paper required and the initial printing costs. However, on the bright side, catalogues do allow you to include several images and texts based on your needs. You can use this space for showcasing the details of your products or services. Therefore, catalogues can be the ideal type of direct mail for B2B businesses. 6. Lead LettersLead letters are a more traditional form of direct mail. It is less popular as compared to postcards which are used across all industry verticals. But, unlike postcards, lead letters are often considered to be more professional. Hence, it is better suited for B2B businesses. Lead letters offer a more confidential approach to direct mail marketing. However, you must aim for a highly targeted audience for your lead letters. For example, you can send lead letters to your current customers who appreciate and value the mailer’s finer details. Due to the highly targeted nature of lead letters, they can be hyper-personalised. Thus, the mailer can fit the requirements of individual customers. Therefore, a well-drafted lead letter will make your direct mail look more sophisticated than ever. 7. Dimensional MailersThe dimensional mailers can be considered as an upgraded version of brochures and leaflets. They are created specifically for higher level business-to-business contacts. Furthermore, dimensional mailers are ideal for providing a complete overview of your business. Dimensional mailers allow you to capture the attention of the target audience. After all, getting noticed is half the battle when it comes to marketing. Dimensional mailers use a pop-up or three-dimensional format of mailers. It means you can use packages such as boxes, tubes, bags, or containers with other shapes for sending your mailer. However, the three-dimensional form of the package also means that it’d be more expensive than regular mail. That being said, most marketers would consider the extra cost of dimensional mailers money well spent. Why? Because dimensional mailers have a near-perfect open rate. Also, it has the best response rate compared to any other type of direct mail. Streamline Your Direct Mail Operations With AutomationRegardless of the types of direct mail advertising you use, you still need advanced capabilities like automation. Thankfully, incorporating such features into your direct mail campaigns is easier than you might think. With robust solutions like PostGrid, you can automate your entire direct mail process. This automation includes personalisation to printing to the delivery of your direct mail. You can even connect your CRM with PostGrid’s system. It will enable easy and streamlined customisation of your mailpieces. You can use PostGrid’s address verification API to ensure direct mail’s deliverability. The AMAS (Address Matching Approval System) approved system from PostGrid validates the addresses. It is possible by comparing them against Australia Post’s official address database. ConclusionToday, there are several types of direct mail marketing that you can use for your unique business. The direct mail strategy you choose must be based on your unique requirements. You must also consider the different types of direct mail and their advantages and disadvantages before you select one. The different types of direct mail have various characteristic features. Regardless of the types of direct mail advertising, you must always use an advanced direct mail automation tool like PostGrid. Systems like PostGrid can streamline your direct mail process through automation. Powerful direct mail tools like PostGrid enable you to automate all direct mail manual processes. PostGrid’s AMAS approved API even allows you to validate your address database. Hence, you can streamline your direct mail process and ensure maximum deliverability using a system like PostGrid. Personalize, print, and deliver different types of direct mail for your business with PostGrid! Ensure the deliverability of your direct mail campaign with PostGrid’s AMAS approved address validation API. The post Direct Mail Types appeared first on PostGrid. Via https://www.postgrid.com.au/direct-mail-types/ TABLE OF CONTENTSDirect Mail Marketing and How It’s Beneficial for Your BusinessDirect mail marketing helps companies generate good response rates and boost return on investment. The physical nature of direct mail is appealing to most people, and they love receiving it in their mailboxes. In fact, 81% of Australians open and read their mail items immediately. Not just individuals, even companies love direct mail marketing services as their top-notch marketing strategy. They can either conduct geographical or targeted direct mail marketing campaigns. On one hand, geographical campaigns focus on the people residing in specific neighbourhoods. While on the other hand, the targeted campaigns focus on other demographics like age, gender, etc. Keep reading this blog to know more about the advantages of direct mail marketing, ideas and examples, and how to get started. What Is Direct Mail Marketing?Direct mail is any form of physical correspondence sent to prospects and customers. Companies can send marketing and transactional items as direct mail, such as postcards, letters, invoices, etc. Direct mail advertising is a very old marketing channel. Yet, marketers continue to use it as a significant aspect of their marketing strategies. This marketing form gives you a chance to interact with your target customers personally. Make sure to send something appealing and attention-grabbing that can convince them to buy from you. Direct mail items come with an offer, a call to action, contact details, and much more. Apart from these, you can also add other aspects to display your creativity. Why Does Direct Mail Marketing Work?Why use direct mail marketing? There are several reasons why direct mail is still among the top marketing choices of many companies. Find the reasons below: Direct Mail Faces Less CompetitionIn this modern era, people don’t expect to receive things in the mail. Most of the advertisements are shown online, and the masses are used to that. This is why direct mail marketers need not face any competition, and their marketing items stand out from the crowd. Direct Mail is MemorableDirect mail is a tangible item that is sent directly to the physical mailboxes of your customers and prospects. These items can be stuck on a refrigerator or pinned to a board. Also, they can be passed on from one person to another. Finally, direct mail’s tangible nature makes it memorable and increases brand recognition. Direct Mail is CreativeYou can be as creative as possible with direct mail. Marketers can come up with their own direct mail marketing ideas or take inspiration from elsewhere. Either way, direct mail allows you to get creative and showcase your brand in a good light. Other reasons why companies should incorporate a direct mail marketing strategy are:
Benefits of Direct Mail MarketingHigh ROIThe median ROI of direct mail is 29%, which is much higher than social media and email marketing. It proves that direct mail offers a great return on investment and is a must-use for every company. Drives Online AudienceThe direct mail marketing industry has also understood the importance of increasing one’s online visibility. Therefore, all direct mail items today have QR codes, pURLs, etc., to help people connect with the brand online. It helps the brand empower its reputation and awareness and convinces people to move ahead in the sales funnel. Increased Brand AuthenticityCompanies must prove themselves as credible and authentic. Running direct mail marketing campaigns can help you get there. Direct mail is the most credible marketing channel. 74% of Australians attentively read the direct mail items they receive. It shows that people trust direct mail and consider it as a reliable means of information. Offers a Direct and Personal ApproachThere are many customisation and personalisation opportunities available for marketers with direct mail marketing. For example, you can use several variable data tags like name, age, gender, and so on. Including such variables help you interact with people on a personal level. You can talk about their current needs and offer them a solution for the same. This direct approach is one of the key benefits of direct mail. High Response RateNow, you must be thinking about what is a good response rate for direct mail marketing. Well, the average response rate is 9%, but you can do pretty well with a response rate of 2-5%. But, again, it depends on the type of mailing list you use along with your brand messaging. This response rate is much more than that generated by display ads, online searches, and other digital marketing channels. Wider AudienceMany people don’t use social media platforms or other digital channels. But, you can connect with such people through direct mail. Senior citizens love reading your mail items and also tend to engage with them. Nowadays, even teenagers and millennials have started liking direct mail due to the increasing digital noise. Therefore, direct mail helps you reach a broader audience. Here, using automated tools can help boost your outreach. Tools like PostGrid can help you build targeted mailing lists that enable you to reach more people that match your buyer persona. Direct Mail Marketing Campaign Ideas and ExamplesPostcardsPostcard marketing makes the best direct mail marketing plans. However, if you are new to direct mail marketing, it is recommended that you first print and mail postcards. They are cost-effective and appealing, and a lot of people like collecting them. You can send postcards:
There are unlimited ideas on how to use direct mail marketing effectively with postcards. Find below some examples: This postcard by Optical was sent to customers on their birthdays. It also offered a 30% discount to them as a gift. It is an exciting way to keep people hooked and encourage them to purchase from you further. Here’s another example by NatureBox: There are many things to note about this postcard, such as:
LettersLetters have more space than postcards and also look more professional. So, if you want to talk about your brand in a little more detail, you can use marketing letters. Many successful direct mail marketing campaigns involved the use of letters. Find below the marketing letter printed and mailed out by Domino’s Pizza: This letter was sent to all their valuable members and regular customers as a gesture of appreciation. It also aimed at increasing its online sales. As you can see, letters can be more personalised and make people feel special. You can add in other customizations as per your messaging. Below are some ideas:
Press Releases and NewslettersCompanies can draft weekly or monthly newsletters and mail them to their target audience to keep them engaged. Add your company’s latest achievements, future plans, and other news in the newsletters. Make it fun, engaging, and persuasive. You can also send press releases to your customers. It is a great way to talk about your brand and make people have an interest in you. Content KitDirect mail marketing for insurance agents can work great, but they need to break down complex ideas into simple terms. For that, most companies from the insurance industry and other similar industries put together ebooks, whitepapers, and reports. These informative pieces help prospects understand their operations better. They can also print their case studies, reports, etc., and make a content kit to mail to their audience. This way, they can educate their audience and help them make the right decision. Corporate GiftingAnother idea for conducting the best direct mail marketing campaigns is corporate gifting. For example, you can select merchandise like caps, t-shirts, notebooks, bottles, etc., and send them to your prospects as a gift. Companies print their logos on such items and usually send it along with a postcard or small note. How to Get Started With Direct Mail Marketing?A lot of people are confused about the functioning of direct mail marketing and how to get started. So, keep reading below to know the steps to conduct a successful direct mail marketing campaign: Build a Mailing ListIf you ever conducted an email marketing campaign, then you are already aware of the term “mailing list.” All direct mail and marketing campaigns need a list of targeted prospects. So, your first step is to put together a mailing list. Keep your customer profile in mind and make sure to only include relevant prospects in your list. There are many different types of mailing lists like:
Mailing lists are based on location, age, gender, income level, number of children, etc. These characteristics or aspects help you understand your relevant audience so that you can conduct targeted marketing campaigns. Create Your Mail PiecesCome up with a direct mail item idea that suits your campaign purpose. For example, you can use postcards for a giveaway or announcement, and letters for invitations and other purposes. Focus on your mail design and include a relevant CTA and offer. Once the design is final, you can send your items to a printer or print them yourself. Don’t make it too messy. Make sure that all your mail items are easy to read and interactive. Develop a Response MechanismThe most common response mechanisms are the use of trackable phone numbers. But, QR codes and pURLs have gained a lot of momentum recently. That is because QR codes can help you take people to your website or other pages easily. All your recipients have to do is scan the codes and avail of their offers on visiting your website. Try adding codes and links that are unique to your campaign. It makes tracking easy and fast. Test and ModifyBefore printing and sending out your mail items in bulk, it is essential to test their performance. Therefore, you should first send two or more items to different segments of your audience. Record their reactions and note down the responses. It will tell you which items perform better than the others. Run Your CampaignOnce you decide which is the best version of your direct mail items. you can finally run your campaign. Australia Post can help you mail your items to your recipients. But, you need to write the correct mailing addresses on every item for smooth delivery. PostGrid’s address verification API can help you standardize and verify addresses before mailing. Hence, it enables you to reduce wastage and induce fast deliveries. Handle ResponsesOnce your direct mail items are delivered, you are going to start getting responses from the recipients. Therefore, companies need to be prepared to handle these responses and help the respondents move ahead in their customer journey. Train your staff to handle calls, emails, and in-store visits well. For that, they should be aware of the campaign and its offers to properly assist the respondents. Analyze Campaign ResultsWhat is your direct mail marketing success rate? You can never know that unless you count your total responses and conversions. PostGrid’s print and mail API can help you analyze your campaign performance. You can also access the insights and reports through your dashboard. These analytics can help you understand why your campaign worked or didn’t and what changes you should bring in next time. Direct Mail Marketing Best PracticesCreate Attention-Grabbing MessagesChoose words that are informative yet convincing. You should pay close attention to your marketing copy, especially the headlines. Use bold and upfront headlines that can sum up the purpose of your mail. Don’t spread your message into lengthy paragraphs. Instead, use short sentences and crisp bullet points to convey your point. Integrate Direct Mail With Online MarketingDirect mail works great as a standalone marketing strategy. But, it works even better when used in conjunction with other marketing forms. If you want to increase your coverage and get more responses, combine direct mail and digital marketing. You can run a direct mail campaign with simultaneous social media ads or conduct an email drip campaign immediately after a direct mail campaign. Either way, the plan is to reinstate your message through several channels to increase awareness. Make sure to keep your messaging and offers consistent across all channels. Keep Your Mailing Lists UpdatedAlways keep your data fresh and updated. If you send items to an old mailing list, there are chances that many of your shipments will be returned. It is because a lot of people move every year. Also, not all postal addresses in your mailing list are correct and standardized. You can use the services of direct mail marketing specialists to verify your lists. PostGrid offers both on-demand and bulk address validation api to help you keep your database clean all the time. Use Mail PersonalisationSending generic marketing items can help you get responses to a certain extent. For example, suppose you are a local restaurant. In that case, you can send non-personalised postcards to all the people in your neighbourhood. But, people like getting things with their names on them. So, they are more inclined towards reading and responding to mail that has their details printed on it. Therefore, it is recommended to personalise your items. It can help you get more engagement and increase your ROI. Do’s and Don’ts of Direct Mail MarketingFind below some guidelines that can help you conduct better direct mail campaigns: Do’s:
Don’ts:
Automating Direct Mail MarketingAutomated direct mail helps you get rid of the manual processes involved in direct mail marketing. For example, medical, real estate, educational, and insurance direct mail marketing can all become more manageable with automation. You need not create, print, and mail items on your own. All you have to do is find an automated direct mail platform like PostGrid and let it handle everything. Designing ItemsNot all automated direct mail service providers offer design services. So, you should consider your needs before selecting the right vendor. PostGrid has several pre-built templates to help you get your mail items designed in just a few minutes. This way, you can avoid hiring a designer and design your mail. Printing ServicesPostGrid has partnered up with several reputed printers across the country. Hence, you can get your items printed in high-quality at very reasonable rates. By outsourcing your printing tasks, you can skip buying perishables like paper and ink. You also need not purchase a printer or let your employees spend days loading and unloading papers to print your marketing items. Mailing ServicesThere is no longer the need to calculate postage, affix stamps on items, or carry them to the post office. PostGrid takes care of all your mailing activities. We can help you presort and add barcodes to your mail helping you to track your items and avail of huge postal discounts. PostGrid’s direct mail automation API can also help you:
Direct Mail Vs. Digital MarketingThe direct mail vs. digital marketing debate has seen a lot of popularity in the past few years. Some companies claim that direct mail works the best for them, whereas others have solely committed to digital marketing. As we said above, direct mail has a response rate of 9% and yet, digital marketing has a click-through rate of only 0.1%. Moreover, the average number of ads that a person sees every day is 5,000. So, in this scenario, it is easy for people to ignore emails and online display ads very quickly. Talking about the ROI, direct mail gives an ROI of about 29%. On the other hand, digital marketing can generate an ROI of only 16%. It is because targeted digital marketing plans can cost a lot. Also, there is a lot of flexibility for direct mail marketers. They can choose precisely whom to target, when to target, and how to target. But, things are way too complex with digital marketing as it does not offer a lot of flexibility. Direct mail and email marketing can both be personalised. But, after receiving 100 emails per day, people tend to skip reading them and move them to the trash box. Direct Mail Marketing FAQsHow Can Direct Mail Marketing Support My Business?Direct mail marketing can help you reach your prospects and communicate about your brand. This way, you can generate more leads that can eventually convert into customers. Do Personalised Direct Mail Items Work Better?Yes, personalised direct mail items have a better shot at getting noticed. People like to be appreciated and special- making it essential to customize your items according to them. Moreover, it helps you convince them to buy from you. What Are the Direct Mail Marketing Costs?Direct mail marketing does not have to be expensive. You can start with a small campaign size and work your way up. All costs depend on your campaign size, choice of mail items, type of mailing list, design, and copy. Does PostGrid Offer All-In-One Direct Mail Services?Yes, PostGrid can help you with all your direct mailing activities. From design and printing to mailing and tracking, you can use PostGrid for everything. Also, we offer these services at competitive prices. There is no minimum pricing or commitment involved. Want to conduct a productive direct mail marketing campaign at low costs? Try PostGrid’s print and mail API and platform to help you skip the manual effort and increase productivity. The post Direct Mail Marketing Guide appeared first on PostGrid. Via https://www.postgrid.com.au/direct-mail-marketing/ TABLE OF CONTENTSDirect Mail Response RateMarketing can be powerful when you apply all the right strategies and use the right channel. It is all about reaching out to an audience and making an impact. This impact is measured in the form of responses, engagements, and sales. Every marketing channel has its own way of capturing a market and measuring performance. Today, direct mail marketing is one of the strongest offline marketing channels. It is effective, engaging, and has the power to build a brand. Direct mail response rates can help measure campaign performance and further calculate conversion rates and ROI. Using a direct mail response rate calculator, businesses can estimate their response rates beforehand and make the necessary adjustments in their mail campaigns to get the desired response rate. The campaign size, mail lists, offer included, and many other factors play their roles in getting a good response rate. What Is a Good Direct Mail Response Rate?Direct mail response rates are different for every company in every industry. The business size and popularity also decide response rates. For some companies, a low response rate is acceptable, and they can still achieve a positive ROI. However, it’s not the same for all. Other companies may not do well, even after getting a higher number of responses. It majorly depends on the campaign size as input and ROI as output. In general, response rates can vary between 0.5% to 4%. However, a lot of well-performing campaigns have managed to record much higher numbers. As compared to email campaigns whose response rate is a mere 0.12%, direct mail marketing campaigns can achieve a response rate of about 4.4%. Another DMA report says that the direct mail response rate is 5.3% for house lists and 2.9% for mail sent to prospects. However, please note that even a response rate of 1% is excellent when your mail does not include a free offer and requires people to buy. Moreover, 1% can also be considered great when you mail on rented mailing lists rather than your in-house mailing list, whom you have already contacted earlier. But, a company is likely to require a much higher response rate even to start generating a positive ROI while giving away free offers and coupons and mailing on an in-house list. Different industries receive different response rates, and they can differ drastically. For example, direct mail response rates for financial services might be higher than real-estate direct mail response rates. But, in the end, everything from your mail creativity to your offer can bring about a huge change. Whether a B2C or B2B direct mail response rate is good or not is dependent on the campaign ROI. Direct mail is known to have a high rate of return on investment. It is creative and highly persuasive. Direct Mail Can Fetch a High ROIThough response rates are a good way to measure campaign effectiveness, the ultimate result can only be known through direct mail ROI. The average ROI from direct mail marketing is 29%, leaving behind paid search and online display. Just like the direct mail response rate, the ROI is also dependent on a number of things. Along with factors like campaign size and offers, it hugely depends on the type of product and services you sell. Low-ticket products can get a high percentage of ROI and still be behind a company selling high-ticket products with a very low percentage of ROI. Direct Mail Response Rates Top the ListAn article by Forbes has stated that direct mail has a response rate of about 3.7%, which is way more than all the marketing channels. The response rates for email, social media marketing, internet display, and mobile marketing are 1%, 1%, 0.2%, and 2%, respectively. Today’s generation is hooked on their phones, especially on social media, and yet social media and mobile marketing are performing at mediocre levels. Hence, it is clear that direct mail is highly inducing, and the tangibility can get people to pay attention and respond. Further, a recent study stated that 93% of people agreed to use direct mail coupons. Hence, the response rates are likely to increase, thereby increasing conversions and ROI simultaneously. Email and direct mail have been compared quite often. Apparently, as said earlier, email has a response rate of only 0.12% as compared to the direct mail response rate of 4.4%. It isn’t difficult to admit that direct mail is not annoying, like social media ads and commercials asking you for your name and email address. Direct mail forms an emotional bond between a business and its audience, hence resulting in a high response rate. 82% Of Australians Sort Their Mail DailyOpen rates matter a lot. They form the base for response and conversion rates. Perhaps, direct mail is the only channel that gets the complete attention of people first-hand. The open rate of direct mail is 66%, and 82% of Australians check their mail every day. People are often curious to know about the contents of the mail they receive, which is definitely not the case with other marketing channels. Emails are ignored, social media posts are scrolled by, and text messages are deleted. Even if people happen to read emails, the majority of them are either on their way to work or while visiting a friend. Hence, these online marketing channels don’t get as much attention as direct mail. Below are some more noteworthy statistics:
Best Practices to Increase Direct Mail Response RatesUse Targeted Mailing ListsSending personalised mail items to the right people can help improve your response rates. People are more likely to respond when the mail they receive is relevant to them in some way. Companies must cleanse and update their mailing lists regularly and sort them to target the right audience. Add Value to Your MailMake sure to provide value in your mail items. The offer and CTA are the two main elements to be included in direct mail. The CTA guides people to move further in their customer journey, and the offer makes them complete the CTA. Hence, adding an impressive offer can boost responses. Stand Out From the CrowdGet creative and allow your mailers to stand out from the crowd. Your intended recipients might have already received a lot of junk mail. When your mailer is mixed in the mailbox with such mail, you have to beat the competition and get noticed. Creativity and innovation can get you there. The ConclusionDirect mail can help spread brand awareness and drive conversions. With the right marketing message, you can convince a lot of people to try out your brand. It is a less known fact that the direct mail industry is worth billions of dollars. It is because more and more companies are starting to understand the value of direct mail marketing. The response rates for both house and prospect lists are significant. Nonprofit organizations can get more donations through direct mail marketing. Nonprofit direct mail response rates are higher than email and social media response rates. Since people see direct mail as trustworthy, they are convinced to donate. Similarly, all companies from different industries can make use of direct mail marketing and achieve high response rates, which can be tracked by pURLS, coupon codes, and other such trackable features. Direct mail automation solutions like PostGrid can help you with these things and enable you to create print, and mail efficiently. Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Direct Mail Response Rate appeared first on PostGrid. Via https://www.postgrid.com.au/direct-mail-response-rate/ TABLE OF CONTENTSTop 6 Advantages of Direct Mail Fulfillment Services to Look Out ForDid you know that the global direct mail industry is worth $72.67 billion? This figure may surprise some marketers who think that direct mail is dead. However, several traditional mail statistics prove quite the opposite! According to Australia Post,
These statements justify that direct mail is a preferred communication channel by Australians, urging companies to get started with direct mail fulfilment at the earliest. However, launching direct mail campaigns takes a lot of commitment and time. Most marketers spend weeks and months planning and executing a single mailing campaign. So, what can you do to avail the benefits of direct mail but avoid the legwork? The answer is using direct mail fulfillment services. In this blog, we will discuss everything you should know about mail fulfilment services, including their benefits and features. What is Direct Mail Fulfillment?Direct mail marketing helps companies send marketing collaterals to their target audience and generate brand awareness. It is a crucial part of their advertising strategy, allowing them to generate more leads in their pipeline and increase conversions. But, there are several steps between planning a campaign and seeing results, which is why many businesses opt for online mailing services. Using such services, companies get the opportunity to discuss their plans with direct mail experts and streamline their mailing activities. Doing so enables them to cut manual effort and organise their budget effectively. Also, mailout services like PostGrid offer tons of features, like printing, envelope inserting, mailing, sorting, tracking, etc. As a business, employing these services can ensure success and improve brand reputation. Direct mail fulfilment is apt for all stages of a mailing campaign:
Benefits of Using Direct Mail Fulfillment ServicesAs mentioned earlier the stages of a mail campaign that mail fulfillment services help you with. In this section, we will discuss some additional advantages, including: Efficient ManagementIt is common for things to go out of hand during a direct mail campaign. For instance, your mail items with time-sensitive offers may reach the recipients late. Or your pieces may not get printed in the desired resolution. But let’s look on the bright side—if you take the risk and choose to conduct a campaign, it can drive a response rate of about 9% and even more. You can simply reduce your risks and guarantee success by using direct mail fulfilment services. Hence, you can rest assured that everything goes according to plan—speedily and efficiently. Reduced CostsMonetary investment and results matter the most when it comes to marketing. But, these two aspects need not be directly proportional. Some marketers believe that the more they invest, the better the results. However, you can launch a successful campaign even if you don’t have a giant budget—using PostGrid’s automated mail fulfilment services at industry-best pricing. Our services help you invest in a campaign wisely and still get positive results with the help of accurate targeting, personalisation, and efficiency. Preserve Brand ImageSending direct mail out to the correct people and promoting your products and services is beneficial in more than one way. It helps you boost brand visibility and strengthen company-customer relationships. Thus, the next time a prospect needs something you offer, your company will be their first choice. Using direct mail fulfilment, you can pave the way for your company to preserve your brand image and spread awareness about your offerings. An in-house campaign may let you execute a decent campaign with a few drawbacks, but fulfilment services enable you to conduct campaigns that truly make a difference. These services are specialised in a way that assures higher engagements and conversions. Meet Changing DemandsYour mailing requirements may fluctuate from time to time. For example, your mailing volume might change, or you may need to send a few B2B letters instead of your usual B2C postcards. Such situations can cause a lot of chaos on being done in-house and break your campaign. But, outsourcing these tasks to direct mail fulfilment services can come to your rescue and meet your changing demands each time. Also read: How to Write a Postcard in Australia? Faster Turnaround TimesSometimes, you don’t have enough time to plan and launch a campaign. For instance, imagine that your new season sale does not bring in a lot of customers. You decide to conduct a direct mail campaign to promote it just sometime before the sale ends. In this case, it can get crazy for your marketing team to plan, prepare, and launch a campaign on such short notice. But, again, direct mail fulfillment services can help you avoid complications and execute a campaign just in time. PostGrid’s direct mail API offers an exceptional turnaround time of only 2-business days. Maintain Quality and ConsistencyQuality is the most significant characteristic of a direct mail campaign. Yes, your items would have reached your recipients on time, but are they worthy of getting a reply? Hence, it is essential to remain consistent and maintain a branding quality to impress your recipients. You cannot distribute marketing pieces that don’t carry your logo, have a jumbled copy, or consist of blurry images. Mail fulfilment services ensure that your items are of top-notch quality and are in line with your brand standards. Why Choose PostGrid’s Direct Mail Fulfillment Services?PostGrid’s automated direct mail services offer all the advantages we discussed above. They allow you to get the best out of your mail campaigns and fulfil your marketing objectives. But, there are several more benefits that PostGrid offers in the form of the following features:
ConclusionWe hope that this blog helps you understand direct mail fulfillment in detail, allowing you to make an ideal choice for your business. Undoubtedly, it can transform the face of your offline mailing activities and generate the best results possible. PostGrid’s direct mail API assists you throughout your campaigns and ensures quality. Talk to our sales team now to discover more about our full-suite direct mail fulfillment services available at the most affordable prices in Australia! Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Direct Mail Fulfillment Services appeared first on PostGrid. Via https://www.postgrid.com.au/direct-mail-fulfillment/ TABLE OF CONTENTSHow Can You Launch an Effective Customer Loyalty Marketing Strategy?Did you know that 9 in 10 Australians have registered for at least one customer loyalty marketing program? It shows that loyalty programs are an excellent way of retaining customers and generating repeat business! And people like signing up for them for several reasons like
With the average number of memberships per Australian being 4.4, we cannot deny that a customer loyalty marketing strategy can produce mind-blowing results! This blog covers the benefits and types of customer loyalty marketing programs. It also discusses the metrics to measure your program results with some examples to help you get started! What Is Customer Loyalty?It is a customer’s willingness to purchase from your brand repeatedly. Typically, it is related to the experiences customers have before and after buying a product from you! Focusing on your customer loyalty levels is crucial because- it costs more to acquire new customers than retain existing ones. Moreover, there are more chances of your current customers becoming your brand advocates and helping you drive referrals. Your customer loyalty marketing strategy allows you to convince your customers to stay loyal to your brand in exchange for some benefits. These advantages include discounts, free shipping, early access to new collections, free samples, etc. How Does a Customer Loyalty Marketing Program Work?Loyalty marketing campaigns work by offering customers different incentives. You can design any program type, depending on your customer’s preferences, requirements, budgets, etc. Once you plan a customer loyalty marketing strategy, try advertising it properly. Many customers would love to join your program but are unaware of what you offer. Thus, reaching out to your buyers and informing them about your customer loyalty marketing campaign can help more people join. Also, very few companies know that they can also acquire new customers using a loyalty rewards program. Create a beneficial and delightful campaign, driving prospects to switch to your brand and sign up for your programs! Benefits of Introducing an Effective Customer Loyalty Marketing ProgramLaunching a rewards campaign can help a business in several ways, like Increased Creditworthiness and TrustCustomer loyalty programs help you foster trust between your company and customers. It also increases your brand’s creditworthiness, allowing you to beat the competition. More Word-of-Mouth PublicityThe members of your customer loyalty marketing strategy are more likely to discuss your brand’s perks with others. The outcome? More word-of-mouth referrals and higher revenue! Build Long-Term, Genuine RelationshipsMost customer loyalty marketing programs are long-term, pursuing customers to stay with your brand for several months or years. Try making your campaign perks relevant and personalised for every customer to make them feel their membership is worth it! Increased Share-of-Wallet (SOW)SOW describes how much money a customer spends on your brand compared to your competitors. A beneficial customer loyalty marketing strategy helps you grab more SOW than other companies! However, the SOW concept only works for specific industries. For example, a supermarket’s customers might stay loyal to them for many years but shop elsewhere when they get better deals. Thus, try to make your customer loyalty marketing campaign unique. It helps you hook your customers forever and prevent them from switching brands. What Steps Should Your Business Take to Increase Customer Loyalty?Companies can take many measures to keep their customers loyal and strengthen relationships. Below are some of these ways that can empower your customer loyalty marketing program: Show Your Customers You CarePeople do not join a company’s customer loyalty marketing campaign unless they feel a personal bond with your brand. Your competitors might offer better rewards programs, confusing your customers. You must differentiate your brand from others by forming emotional bonds and giving customers a reason to stay with you! Thus, thank your customers from time to time and express your gratitude, primarily to the existing members of your customer loyalty marketing program. Tell them that you care and that their support is crucial to your existence. You can thank customers in many ways, like sending emails, social media messages, etc. But sending custom direct mail letters or postcards is your best bet because they are more personal and memorable! You may use PostGrid’s direct mail services to automate the drafting, printing, and mailing of your postcards or letters. Our solutions let businesses send personalised items that set them apart from the crowd and win their customers’ hearts! Form a Supportive and Educational CommunityYour customer loyalty marketing strategy lets you create a helpful community for your existing customers. It is the best method to retain them and generate repeat orders without investing much. Customers stay loyal to brands that readily offer solutions when they have a problem and answer their questions on time. Hence, you can offer them access to a community that does that on your behalf. Yes! Many businesses use this method under their customer loyalty marketing campaign to save time while boosting engagement and forming a vast network. Try launching a community forum and FAQs page on your website wherein customers can interact with one another. You may also post informative articles on this forum regularly so customers can find answers for themselves. Modify Your Marketing Rewards Programs FrequentlyIt is advisable to make changes in your customer loyalty marketing strategy from time to time to keep customers hooked. Businesses must use unpredictable programs, exciting customers about what comes next! Using a customer loyalty marketing program that offers the same benefits throughout several years might not work well for you in the long run. Instead, opt for a campaign that can entice more people to join and helps you keep up with the latest trends. Focus On Customer OnboardingIt is best not to wait for a customer to buy a few items from you or register for your customer loyalty marketing program to appreciate them. Channel your efforts from the beginning to make an excellent first impression that helps you get more memberships without you doing anything else. One way to do that is by focusing on your customer onboarding process. You can send them a handwritten welcome letter with a small discount for the next purchase or a reward. It makes customers warm up towards your company and lets them know you value them! Personalise Everything62% of customers expect to receive personalised marketing communications. Therefore, level up your correspondence channels to add personalisation. Personalised messages help you offer tailored solutions to your customers’ needs. You must design your customer loyalty marketing program accordingly to retain more customers and provide them with what they need! Understanding Customer JourneysYou cannot actively approach all customers to register for your customer loyalty marketing campaign. Understand the customer’s journey with you and analyse their purchase behaviours. Be Generous About Your Program BenefitsOffering meagre discounts or rewards to your customers in exchange for high-value purchases under your customer loyalty marketing strategy is morally right! Customers can see right through your plan to make them spend more without getting anything valuable in return! You do not always need to offer unbelievable discounts to entice customers. Provide value in other ways and highlight your benefits to show customers that you are better than the competitor brands. Add More Communication ChannelsAnother way to keep customers loyal is by offering them many options to contact you. It can be anything from registering for your customer loyalty marketing program to enquiring about your products. Most businesses are active on emails but do not answer calls or vice versa. Try resolving these issues before you launch an elaborate customer loyalty marketing campaign. The above ways can help you improve loyalty levels among customers and get them to join your loyalty marketing programs. Also, ensure your customer loyalty marketing strategy has the following features while building and launching it
Types of Customer Loyalty Marketing Programs for Your BusinessThere is no hard and fast rule to stick with specific rewards programs. You can use similar campaigns as your competitors or introduce new ideas according to your business. Often, companies combine several types of customer loyalty marketing plans to appeal to all customers and get the best of it! Here are some ideas for you: Tiered Loyalty ProgramsTiered campaigns help you segment your audience into different categories, like new, long-term, and repeat customers. You can offer separate benefit sets to each, depending on how much they spend on your brand. It is the best customer loyalty marketing strategy for high-end businesses like airlines, 5-star restaurants, hotels, etc. For example, the Hilton chain of hotels in Australia provides a program, namely Hilton Honors. Free wifi, lowest rates, exclusive rewards, etc., are some of its perks that make the campaign exciting for customers. Hilton’s customer loyalty marketing program has four tiers- member, silver, gold, and diamond. It drives customers to spend more on the brand and upgrade to a higher level, helping the hotel generate more revenue! Tiered programs are perfect for long-term, high-value purchases to ensure customers stay with your brand for several years. Points-Based Customer Loyalty Marketing StrategyCompanies use point-based B2C and B2B loyalty marketing programs more commonly than the other types. They are simpler to understand and offer upfront benefits. Unlike tiered campaigns, point-based programs are suitable for short-term, frequent purchases. For example, fast food joints like McDonald’s can have a successful brand loyalty marketing strategy to encourage people to buy from them regularly. You can start by fixing the value of your points. Many businesses offer 1 point for every dollar customers spend. Also, state the value of these points- for example, 50 points equal 10 dollars. Paid Loyalty Marketing CampaignsCharging customers to join your customer loyalty marketing program seems counterintuitive. But these paid campaigns can help you create a vast network of loyal customers. Since they have paid to join the campaign, they are likely to make more purchases and avail of the benefits—to get their money’s worth. Design a program that solves their problems and offers tailored perks. Your first step is to identify your customers’ issues, including high shipping costs, taxes, no discounts, etc. Then, encourage customers to register for your customer loyalty marketing strategy that offers to resolve them. Make your program benefits member-exclusive so that only registered customers can get discounts, free shipping, etc. Partnership Marketing and Loyalty ProgramsPartnership or coalition campaigns for customer loyalty marketing let companies partner with one another to retain their customers. You can collaborate with a business that offers similar products or services as yours and provide customers with co-branded deals. It depicts that you care for your customer base and understand their requirements. However, choose the correct types of companies to collaborate with to get the best results. For example, an equipment store may create a customer loyalty marketing strategy with a sports apparel online shop. Whenever customers purchase from the store, they get a coupon code for a 10% discount on the partner’s website. These strategies help two businesses benefit mutually from the same program and allow customers to save a lot on their overall purchases! Game-Based Customer Loyalty Marketing ProgramsYou can always add exciting twists to your rewards campaigns to engage more people and generate publicity. One way to do that is to launch a game-based customer loyalty marketing strategy for your customers! You can design games or contests and invite your existing customers to register. Ensure your prizes are appealing and encourage people to participate in your game-based loyalty program. For instance, you can ask customers to buy a product from a specific collection or avail themselves of a particular service to enter the contest. Then, fix a timeline and inform them what to do next. Also, the odds of winning the customer loyalty marketing content should be high, guaranteeing customers that it is legit. Announce the winners on your website or social media and tag them. It further increases your game’s authenticity and motivates people who have not yet joined your customer loyalty marketing program! Please note that you must know how to end a loyalty program before you begin! If you do not want your strategy to last forever or need to make modifications, decide these things before the program’s launch. It helps you remind customers before it ends and encourages them to renew their memberships. Moreover, it prevents the negative repercussions of ending a customer loyalty marketing strategy, like upsetting customers and driving them to other brands with active rewards programs. What Are the Different Metrics to Know Your Customer Loyalty Rates?Companies can use several methods to measure how well their customer loyalty marketing program is working! They can use one or many ways, depending on the type of campaign and the number of customers. Retention LevelsThe easiest way to measure customer loyalty is by checking your retention rates. How many customers purchased from you again during the campaign period? Did your retention rate increase after you launched the customer loyalty marketing campaign? Customer retention also indicates how long customers stick with your brand. You can measure your loyalty program’s results to check whether they continue buying from your business after the campaign ends. Customer Loyalty Index (CLI)CLI is a metric you can derive by conducting customer surveys or collecting feedback from social media and other channels. It helps measure the performance of your customer loyalty marketing strategy by finding out how loyal your customers are towards your brand. However, it records the customer’s intentions about them buying from you in the future instead of their actual buying behaviour. Moreover, some customers might not give you honest answers, jeopardising the authenticity of the results. Hence, use this metric to measure your customer loyalty marketing program’s performance only in combination with other methods to get an accurate idea. Customer Effort Score (CES)This score demonstrates how much effort customers need to make to contact your brand and resolve an issue. It allows businesses to measure customer satisfaction and experience. You can get your CES by dividing the total number of customers agreeing their company interactions are effortless with the total responses. For instance, imagine your customer loyalty marketing program has 1,000 members. If 600 agree that reaching your company is effortless, your CES becomes 600/1,000 x 100 = 60. CES is an effective metric to calculate the results of your customer loyalty marketing strategy because it highlights what your customers think about you! It also impacts acquisition levels by spreading brand awareness and publicity. Negative Churn RateNegative churn ratios tell you how many customers stay with your company during a specific period, say a year! Your customer loyalty marketing strategy helps increase this ratio by driving more customer engagement and generating more repeat business. A higher negative churn rate means your customer loyalty marketing program is successful. It works oppositely to churn rates that indicate the number of customers who leave the brand. Customers that help improve your negative churn rate are those who either purchased more products or upgraded their services! You may use your customer loyalty marketing campaigns to get more people under this category and ensure they do not switch brands. Net Promoter Score (NPS)We all have received a pop-up on several websites wherein a company asks us to state how likely we are to recommend their brand to others. Usually, there are 11 circles on the screen from 0 to 10, prompting you to select your rating. This score shows how many customers are loyal and willing to discuss your company’s offerings with others. Typically, you can use NPS as a metric to measure your customer loyalty marketing program’s results. A higher NPS denotes your campaign is successful and can drive more engagement! Multiple Purchases from Different CollectionsConvincing your customer to buy the same item from you over and over is not a tough deal to crack! But getting customers to explore different categories and purchase other products signs that your loyalty marketing programs are doing their job. Calculating how often a customer buys an item from a different range is an effective metric to check if your customer loyalty marketing strategy can progress. Of course, you must design a program that encourages customers to purchase from different segments by offering relevant rewards! Social Media EngagementSuccessful loyalty marketing strategies for customer retention always get high publicity on social media. They drive several online mentions, tags, stories, comments, replies, etc., improving recognition and awareness. You can monitor how many customers speak well of your company and how many do the opposite. It allows you to reach out to them and resolve their issues, convincing them to get on board with your customer loyalty marketing program. Best Examples of Customer Loyalty Marketing ProgramsMany Australian businesses offer rewards programs to their customers to grow their business. Here are some of the best examples for your reference: Qantas Frequent FlyerOne of the top airline companies in Australia, Qantas offers a point-based customer loyalty marketing strategy for its regular clients. Their frequent flyers can sign up for the program and earn points on every ticket they purchase. They can also get points on shopping with Qantas’s partnered brands! Every 1,000 points equal $20 worth of coupons. Then, customers can redeem their points within a specific period to book hotel rooms (at select places) and buy tickets. Please note that the Qantas Frequent Flyer customer loyalty marketing strategy is also tier-based and paid! There are five tiers, including bronze, silver, gold, platinum, and the most advanced program—the platinum one. Customers pay a $99.50 fee to join, but the perks make it worth it! The Coffee ClubThis brand has over 400 stores across the country with approximately 400 million customers! The Coffee Club also has a paid loyalty marketing plan, with its VIP club registration costing $25 yearly. The members of this customer loyalty marketing program get multiple deals, like
Customers can track their earned rewards through the membership card or loyalty app. The app also gives them a chance to get a dollar for every $10 they spend! There are also many other giveaways, offers, member-only rewards, etc. Priceline Sister ClubAustralia’s leading beauty and health chain, Priceline Pharmacy, has an extensive customer loyalty marketing strategy to retain customers. It allows them to build trustworthy relationships and improve their brand recall rates! With over 470 stores in Australia, Priceline’s customer loyalty marketing program has three tiers- the Sister Club, diamond, and pink diamond. Members win several awards, depending on their tier type—helping them access exclusive partner perks, gifts, beauty boxes, etc. Other perks include
The best part of Priceline’s customer loyalty marketing programs is that they customise their rewards for every customer. It makes them feel valued and empowers the company-customer bonds further! How Can PostGrid’s Direct Mailing Solutions Allow Brands to Launch Successful Customer Loyalty Marketing Campaigns?PostGrid offers companies innumerable ways to plan and execute an effective customer loyalty marketing strategy to improve retention rates! For instance, its direct mail API helps businesses automate mailing coupons, invitations, handwritten notes, personalised postcards, etc. You may send these items to your existing customers to push them to buy from you again. Or invite them to join your rewards programs and become long-term members in exchange for some perks. Below, we have mentioned a case study of how a client converted 500 new customers through referrals and retained 200 existing ones using a loyalty marketing strategy: One of our clients in the retail and e-Commerce industry wanted to retain its customers using a customer loyalty marketing program. But they also required referrals to drive new acquisitions using the same strategy! We suggested they use QR codes for their direct mail postcards that redirect customers to your loyalty rewards marketing program. The mailer highlights several benefits and perks of joining the club in a fun way. Our pre-built design templates made it easier for the company to print eye-catching postcards with high-resolution graphics to convince their customers to join! The program allowed members to earn redeemable points on purchases. It also offered to double these earnings with every two referrals, which was an excellent deal to entice customers! The customer loyalty marketing campaign’s execution and its results: Our client sent over 4,800 postcards to its existing customer base using PostGrid’s Hubspot integration. These mail items had custom QR codes, unique for every recipient—to track their responses and measure campaign success! Nearly 40% of people signed up for the customer loyalty marketing program within a few days after getting the postcards. Moreover, the business converted 500 new clients from referrals and got hundreds of customers to purchase from them again! How did PostGrid help:
ConclusionSome businesses think a customer loyalty marketing strategy can drain their budget and result in losses. However, it is the other way around if they do it right. A consumer loyalty marketing program requires a lot of data-driven planning at the start. But it lets you retain your customers and improves your brand image, helping you generate more profits than you can imagine! Automated tools like PostGrid make it simpler to conduct such programs at low rates and without any manual effort. Drop an email at [email protected] or sign up to learn more about how we help clients with their customer loyalty marketing campaigns! Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Customer Loyalty Programs & Ideas appeared first on PostGrid. Via https://www.postgrid.com.au/customer-loyalty-programs-ideas/ TABLE OF CONTENTSWhat Is The Best Way For Businesses To Send Overnight Mail?We know that sending postal mail can often be challenging for business organisations. We help companies from all verticals set up a more manageable, better, and faster way to send postal mail. One of the most desirable postal mail requirements for business organisations is overnight mail delivery. And since you are here, you are likely looking for a way to speed up postal mail delivery for your business. The good news is that you have come to the right place to learn about overnight deliveries and how you can implement them for your business. As you read on, we will explain overnight delivery, the best way for your business to send the Next Day mailers, and much more. So, if you are serious about speeding up your postal mail communication, this article is your best chance. What is Overnight Delivery?The simplest definition of overnight delivery is a delivery service that guarantees the next-day delivery of your mail. Most service providers specify when your delivery will be completed. The Best Way For Businesses to Send Overnight MailThere is no shortage of postal service providers in Australia. You can practically find one on every corner turn. But does that mean you can use any of these mail service providers to send overnight mail for your business? Well, no. For one thing, not every postal service provider can offer your business overnight deliveries. So, if you were thinking about using your local parcel delivery service, you might want to think again. And, even if a mail delivery service offers you overnight deliveries, it may still not meet your other requirements. There are several factors to consider when choosing an overnight mail delivery service for your business, such as
Besides the factors listed above, your business may also have custom mail requirements. So, we can’t give you a definitive answer on the best way for your business to ensure overnight delivery of your mail. However, we do know direct mail. We practically live and breathe direct mail. Hence, we are qualified enough to steer you in the right direction. Below we explain why Australia Post is your best choice for sending your mail overnight. Australia Post Overnight MailWhen it comes to overnight mail or any other form of business mail, Australia Post always comes on top of the list. Why? Because Australia Post has a reliable and extensive postal mail service that can meet the needs of any business vertical. Furthermore, you don’t have to worry about deliverability either because AusPost delivers to every nook and corner of Australia. And it is no secret that postal mail delivery services from Australia Post are significantly cheaper than private postal services. AusPost Express PostThe Express Post is perhaps the most commonly employed overnight delivery service by businesses in Australia. You can access the Express Post service for sending letters or parcels. It means a healthcare or finance organisation can use postal mail for sending urgent documents like collection letters. At the same time, retail or eCommerce store owners can use Express Post parcels to deliver their products quickly. Hence, it provides a well-rounded overnight postal delivery service for your business. However, most business organisations only require the Express Post service to send letters. Express Post Prepaid EnvelopesAnother reason why AusPost overnight mail is ideal for business communication is its prepaid envelopes. Imagine all the time and energy you can save if you no longer had to stick with postage for your business’s bulk mail campaigns. A prepaid postage envelope lets you send your business mailers conveniently to your customers and business partners. In addition to that, these prepaid envelopes come in different sizes and prices, which gives you greater flexibility with your direct mail communication. If you are still unimpressed, you should know that Australia Post also offers bulk prices for its prepaid envelopes. Right now, you are probably wondering how much overnight mail costs for businesses using bulk mail. You can find the pricing details of prepaid envelopes in the following table.
How To Send Overnight Mail Via AusPost Express Post?There are two ways you can send overnight mail via the AusPost Express Post service. 1. Over The CounterYou can send your Express Post over the counter from your nearest Post Office. Just make sure you hand over the mailer over the counter by 5 pm to ensure the next-day delivery of your mailer. It is also worth noting that the cut-off time for Express Post mailers is earlier in selected provincial and suburban Post Offices. 2. In a Yellow Street-Posting BoxYou can also post your Express Post overnight mail in a street-posting box. However, you should note that you should always use the yellow street-posting box for Express Post mailers. Using the red street-posting box could delay the mail delivery. The time for sending your Express Post via a street-posting box is 5 pm. The cut-off time is earlier in some Perth suburbs and provincial cities. Is Overnight Delivery Guaranteed With Auspost Express Post?Yes, Australia Post does guarantee overnight delivery for the Express Post service. However, it would be best to meet certain conditions to qualify for guaranteed delivery. You need to meet the following requirements to ensure guaranteed delivery.
How To Use Automated Direct Mail To Optimise Overnight Mail DeliveryPostal service providers like AusPost provide super fast overnight mail delivery for your business. However, your postal mail delivery can still get delayed even if you use a next-day-delivery service like Express Post. The best way to ensure that your mail delivery is uninterrupted is to use a direct mail automation system like PostGrid. Direct mail automation can facilitate overnight delivery for your business by optimising and even speeding it up. Here are some examples. Error Free Mail PrintingAn automated direct mail system like PostGrid fully automates the mail printing process for your business. It includes printing standardised addresses, including the postal code. An error-free mailer is quickly sorted and processed by Australia Post, saving you from any unnecessary delays. Address VerificationSome advanced direct mail tools like PostGrid offer address verification as part of their direct mail package. Hence, you can verify the addresses of your overnight mail and ensure its deliverability. As a result, you no longer need to worry about return mail while ensuring that your urgent mail will reach its destination safely. Standardised Addresses and MailersWith an advanced direct mail tool like PostGrid, you can print addresses per AusPost standards. Furthermore, every other aspect of your mail, such as its dimensions, is also standardised by our automated system. It ensures that Australia Post’s high-speed sorting machine can easily read and sort your mailer. ConclusionBusiness organisations dread communication via postal mail because of how slow they are in real life. But, with express overnight mail services like AusPost’s Express parcel, companies can ensure quick and effective communication. Industry verticals such as finance, healthcare, insurance, etc., greatly benefit from fast postal services like Express Post. It allows them to send urgent or time-sensitive documents like collection letters and statements without unnecessary delays. However, merely using an overnight delivery does not guarantee your mail’s on-time delivery. There are still many ways your direct mail communication can go sideways. You could have the wrong address, misprint the postcode, or even use the inaccurately sized mailer. Any one of these situations can potentially delay your urgent letters. Hence, you must use an advanced direct mail automation solution like PostGrid for your business. With features like full direct mail automation, address verification and standardisation, you can easily optimise overnight delivery for your business. Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Overnight Mail: Guide to Sending Overnight Mails appeared first on PostGrid. Via https://www.postgrid.com.au/overnight-mail-guide/ TABLE OF CONTENTSWhat Are Promotional Materials, And How Can Your Business Benefit From Them?We all love free stuff. Some might deny it and pretend not to like free stuff, but even those people sometimes can’t keep their curiosity in check. People often see the same product samples from different companies at events and expos and still try them all. It is almost like we do it involuntarily. Almost every successful brand uses promotional materials to its advantage. Some might argue that giving away free products or discount codes wastes money. But in reality, if you can execute it right, marketing and promotional materials can make you significant profits. You can easily understand this by looking at large-scale enterprises’ marketing efforts. Companies are willing to spend money on extravagant marketing and promotional materials because they know their ROI. In this article, we explain what promotional material is and what its advantages are. Additionally, we also take a look at some of the promising promotional or marketing materials to use for your business. What Are Promotional Materials?Any material you print, write or contain graphics promoting a business or its products and services is promotional material. Generally, promotional materials primarily focus on the company’s name and branding. Any promotional item or product you use is technically promotional material. However, in general terms, promotional materials are printed marketing materials like brochures, postcards, catalogues, etc. If you refer to anything other than printed material, promotional material is like calling a tomato fruit. We know it’s true, but we don’t think of it like that. For many of us, marketing and promotional materials are only billboards and direct mail. But yes, in a broader sense, anything that enhances brand awareness or attracts potential buyers is promotional material. Hence, the types of promotional materials can come in sizes, shapes, and forms. It can be the direct mail that arrives at the customer’s doorstep of the sample products you give away at events or expos. Giving away promotional products or gift items also helps you build good relationships with your audience. What Are The Advantages of Using Promotional Materials For Your Business?Your business organisation gains a lot by using different promotional materials to market your products and services. Since you can use everything from a matchbox to a backpack as promotional material, you get significant control over its ROI. Even face masks have become promotional material ever since the pandemic. According to the Global Ad Impressions Study in 2020, a $5 face mask can have a CPI or Cost Per Impression of about 0.1 cents. Imagine the ROI you can generate with such excellent CPI rates. We are not saying that you should invest in promotional masks when the pandemic is starting to disappear. The numbers above are nothing but an indication of efficient promo materials could be for your business. And we are just getting started here. Let’s look at some of the other significant benefits of using promotional material for your business. Boost Brand Recognition/RecallBrand recognition or recall is arguably one of the most compelling benefits of using promo materials for your business. People can recognise a bottle of Coca-Cola even if you show them a silhouette image. Wouldn’t you want the same kind of recognition for your brand too? If your target audience can recognise your company just by looking at your branding or tagline, you have made it a brand. With the help of marketing and promotional materials, you can get closer to this goal. Who knows, with the right strategy, your company could be the next Coca-Cola. Of course, you can’t possibly reach there with a single successful marketing campaign, but it could be the start you need. And if the success stories of Coca-Cola and McDonald’s teach us anything, it is to use promo materials to boost brand recognition. However, it would be best if you tried to put your brand logo on items your audience will likely use regularly. If you think hard enough, you can probably think of someone still using an age-old Coca-Cola keychain or t-shirt. Such promotional materials serve as a constant reminder of your brand. Strengthen Customer-Brand RelationshipMerely people recognising your brand is not enough for your business to succeed. You also need them to buy your product/service. More importantly, you need brand-loyal customers who will not just buy your products but also advocate them to their families and friends. Luckily for you, promotional materials can help you out here. People always like to receive things that make them feel valued, which doesn’t necessarily mean sending them gifts. Sometimes your thoughts go a long way than any gift. For instance, consider sending promo materials like personalised birthday postcards to your existing customers. And if you want to make an impression, you can include another promotional material like a keychain with the letter. After all, 57% of people report keeping the promo materials they receive for five years or more. That’s like running the same personal advertising campaign for the same person for years. And over the years, the customer will likely go through several life experiences, and your brand could be a part of that. It should now be clearer why promotional materials are such a big deal for some brands. Boost Employee MoraleThe success of a business organisation depends on its employees as much as it does on its customers. Furthermore, if you can’t convince your employees to trust your brand, there isn’t much point in trying the same with your customers. Branded promotional materials can help out your business in the following ways.
Business organisations that motivate their employees can boost their profits by up to 27%. Of course, giving your employees promotional materials is not as big as giving them a raise, but it certainly helps. It is a cost-effective way of showing your appreciation and showing that you value their efforts. Instead of thinking of promo materials as a reward for your employees, think of them as motivational incentives. And an employee who is satisfied with their work environment is likely to wear or use your promo materials outside work too. So in effect, you get free brand promotion from your employees while keeping them happy and motivated. Highly Cost-EffectiveAnother reason for using marketing and promotional materials for your business is their highly cost-effective nature. Remember how we discussed the CPI or Cost Per Impression of face masks earlier? Yes, that’s just one of the examples of how cost-effective promotional material marketing can be for your business. You may not have the deep pockets to use promotional material like brand giants like Coca-Cola. But, the beauty of using promotional material for your business is that it does not have to be expensive. You can even use something as simple as a matchbox as your promotional material. In other words, you can decide how cheap or extravagant you want your marketing strategy should be for your business. You have the flexibility to choose from practically countless types of promotional materials for your campaign. What Are The Types Of Promotional Materials You Can Use?As we mentioned before, there are numerous types of promotional materials you can employ for your business. You can pick any promotional material that you think is ideal for your business and can resonate with your target audience. However, here is a list of marketing and promotional materials that offer the best results for your campaigns without burning a hole in your pocket. Direct MailDirect mail is an excellent promotional tool for your business because it’s relatively inexpensive and highly personalisable. Above, we discussed the case where you can use personalised birthday postcards to create a bond with your customers. Regarding promotional materials, direct mail is not as lasting as other materials, like keychains or refrigerator magnets. However, the emotional impact of sending a postcard or birthday letter is significantly more significant. It shows how your brand cares for its customers and is willing to go the extra mile. Furthermore, you also have the option to enhance its effectiveness by adding different promotional materials to the letter. You can even get a design for your postcard from a template gallery to make things easier. It is also worth mentioning that you can use direct mail automation software like PostGrid to send such letters and postcards easily. PostGrid enables you to schedule the delivery of your personalised mailers, so you practically don’t have to do any work. In other words, you can send promotional materials without lifting a muscle with automation. Writing InstrumentsAnother type of inexpensive promotional material you can use for marketing your brand is writing instruments. It is one of the practical and valuable promotional materials to use for your campaigns. You can quite easily brand writing instruments like pens and pencils. However, there is one downside to using promotional materials like pens and pencils. The lifespan of pens and pencils is relatively short compared to other items like keychains or refrigerator magnets. Hence, you might want to keep that in mind before using writing instruments for marketing. Tote BagsTote bags are also great as promotional materials for your business. They are helpful to the customers and easily noticeable by others around them. Furthermore, tote bags are reusable. People often take them to grocery stores, beaches, and even gyms. Additionally, printing your branding onto a tote bag is much easier. Its relatively large surface makes it easily readable too. It is no wonder several brands use tote bags as one of their most preferred promo materials. T-shirtsA list of effective marketing and promotional materials is incomplete without T-shirts. It is another valuable and efficient way to spread brand awareness for your company. But make sure you have them in all sizes, such as small, medium, large, etc. With T-shirts, you have a variety of options to choose from too. You can choose an attractive colour, pick the model, and use beautiful prints or slogans. However, compared to the other promotional materials we discussed, these are relatively expensive and difficult to handle. Post-its Or Sticky NotesLike writing instruments, Post-its are an excellent choice for targeting people working at home or from their office. It is equally helpful for students and homemakers. Hence, it is one of the most diverse promo materials. People often use it to write down reminders and can stick it anywhere they want. Furthermore, people usually tend to read sticky notes whenever they see one. Hence, such promotional materials can have a higher reach than you think. USB Flash DriveIf you are willing to spend a little more on promotional materials, you can consider using USB Flash Drive for your campaigns. People often use USB Flash drives as backups and carry one around, much like a keychain. And unlike the other promo materials we discussed, no one would throw away a good flash drive. They would find one way or another to use it. Besides putting the branding on the flash drive’s exterior, you can also include some marketing content inside it. Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Promotional Materials appeared first on PostGrid. Via https://www.postgrid.com.au/promotional-materials-for-print-marketing/ TABLE OF CONTENTSImportance Of Communication In Hospital: How Can You Streamline Healthcare Communication?Hospitals today are equipped with ultra-modern equipment for providing better healthcare services to their patients. But there is one thing that most healthcare organisations overlook, and it could be costing your business without even you realising it. We are talking about the communication in hospitals and the below-par attention it gets from healthcare providers. Most healthcare organisations do not realise just how crucial healthcare communication is and continue to ignore it. Here, we discuss the importance of communication in health care and how you can optimise it in the most convenient way possible. What is Healthcare Communication Management?Healthcare communication management involves effectively managing communication within healthcare organisations such as hospitals and clinics. It is vital to closely monitor and assess communication in hospitals because any flaws in it could potentially risk patients’ lives. As you know, the care of a single patient involves several different individuals. You have nurses, doctors, lab in-charges, and many more people working in tandem to provide better healthcare to patients. Hence, the importance of communication in health care is now more prevalent than ever. Furthermore, you can also observe that we are now incorporating new communication technologies to support healthcare services. The numerous conversations between healthcare professionals are enough to create a complex web of information. What Is The Importance Of Hospital Communication?Did you know that one of the primary contributing factors in unanticipated events that happen in hospitals is communication errors? Streamlining communication in hospitals is vital to ensure quality healthcare services in your healthcare organisation. Even managing healthcare communication within a single hospital is challenging. Now, imagine managing and transferring healthcare data at transitions of care. The absence of effective communication in the hospital can lead to poor health outcomes and improper patient care. But, it would be wrong to think that the importance of hospital communication is limited to providing accurate healthcare services. Yes, it is a significant part of healthcare communication, but there is a bigger picture that you may be overlooking. Here are some compelling reasons why you need proper communication for your hospital.
What Are The Barriers To Communication In Hospitals?The thing about healthcare communication is that it comes in layers, just like the healthcare system itself. In other words, each layer in the healthcare system has its communication system. There is established communication in the hospital within every individual department. For example, the laboratory department inside your hospital has an established flow of communication. The same goes for every individual department inside your organisation and the communication between these departments. However, there are specific barriers to communication in hospitals that may disturb the flow of information. Below are some of the significant obstacles to contact in a healthcare organisation. Distrust Or Discomfort In PatientsOne of the common barriers to communication in hospitals is the distrust or discomfort of the patient. It is understandable if a patient is somewhat reluctant to disclose sensitive information, even if they are talking to a healthcare professional. For instance, the patient may have a substance misuse problem and don’t feel comfortable sharing that information with you. There are several reasons a patient may withhold information from the healthcare professional, which can affect communication in the hospital. Some of the common reasons why patients withhold health information include
Language BarriersAs a healthcare provider, you have likely encountered situations where no one in the hospital speaks the patient’s language. Language is a huge barrier that can halt communication in hospitals. It is therefore vital that business organisations make way for culturally competent care. You should at least ensure you can effectively communicate with the indigenous and immigrant population. Considering the importance of hospital communication, it wouldn’t hurt to hire interpreters either. It would be best to consider these measures because the language barrier can stop the patient from accurately conveying their symptoms and healthcare needs. Rushing From One Appointment To AnotherHealthcare providers often get stretched too thin with one appointment after another. No one can blame you for dealing with numerous patients in a small time gap. In such situations, healthcare professionals may not be able to properly communication in hospitals. They do not have the time necessary to establish a rapport with each patient. As a result, the importance of communication in health care may get lost in the process. Many hospitals sometimes use Automated Postcard Mailing to keep in touch with their patients and develop a rapport. Of course, the first action should be to ensure that your healthcare professionals don’t come across as aloof or cold. Even on the busiest days, the importance of hospital communication does not change. However, a direct mail letter or postcard can be an effective failsafe for busy days. For example, imagine you had a super busy day at a hospital or clinic, rushing through appointments. On such days, you can use an automated direct mail system like PostGrid to send them a letter or postcard. You can explain your busy day and how you are available if they have any questions. Mismanagement of Healthcare DataIt is becoming more challenging to ensure effective communication between healthcare professionals daily. The healthcare data is constantly growing along with the number of healthcare teams and their reach. It means different healthcare professionals may need to access the same patient information, perhaps simultaneously. Such situations can often lead to potential miscommunications and affect the patient’s treatment. However, you can consider using secure cloud storage for communication in hospitals. Healthcare organisations must control how many individuals can access the patient’s healthcare data. It will help you optimise the communication in hospitals. Besides that, it enables your healthcare teams to communicate with each other accurately. What Are The Elements For Effective Communication Between Patient And Health Professionals?Implementing effective communication between healthcare professionals and patients has its challenges. However, certain elements can ensure effective communication for your healthcare organisation, and they are
Fostering Relationships With PatientsThe purpose of fostering relationships with your patients is to build a rapport for your healthcare services. Fostering good relationships with your patients leads to trust. And when the patient depends on their healthcare provider, communication in the hospital becomes significantly easier. When the healthcare professional establishes a relationship with the patient tends to be more satisfied with the healthcare service. Furthermore, interacting with a friendly face is ideal for your doctors and other healthcare staff. Hence, communication in-hospital benefits every party involved. Remember how we talked about sending direct mail to your patients. Well, you can use such approaches to get closer to your patients. For example, consider sending them birthday cards using an automatically scheduled direct mail delivery. Such small gestures go a long way in fostering healthy relationships and streamlining communication in hospitals. Two-way CommunicationYou must have two-way communication in the hospital because it ensures an accurate diagnosis of the patient’s symptoms. But that’s not the only purpose for ensuring two-way communication. It allows you to engage with the patients and collect relevant healthcare information. It also allows healthcare professionals to share their findings comprehensively with the patients. And instead of just throwing around complex medical terms, you can ensure the patient understands their medical situation. Hence, effective communication in-hospital positively influences diagnostic effectiveness and overall health outcomes. As you can guess, effective two-way communication between patients and health professionals minimises medical errors. The healthcare professional also better understands the patient’s needs and care. Last but not least, the healthcare professional can make decisions after analysing accurate patient information. Conveying EmpathyBeing empathetic is an integral part of every successful healthcare organisation. Earning the patient’s trust and building a rapport for your healthcare business is vital for its success. Empathetic communication in hospitals is one of the most effective ways to gain the patient’s trust. Naturally, a patient is likely to be satisfied with the healthcare experience at your hospital when you are empathetic towards them. Furthermore, compassionate communication in hospital(s) leads to an improved relationship between healthcare provider and their patients. Managing Uncertainties and ComplexitiesTo efficiently manage a patient’s expectations from your healthcare organisation, you need to manage uncertainties and complexities in healthcare. The key is to keep the patient informed on everything they need to know about their healthcare. Communication between patients and health professionals ensures that the patient gets the care appropriate to their changing needs. Besides this, you can ensure the safety of critical patient information even if there are different medical teams involved. The outcomes of such effective communication between healthcare professionals include a reduced distress potential. It means the patient does not have to go through feelings of anxiety because of an unexpected healthcare expense. Involving Patients In Healthcare Decisions and PlanningEvery healthcare decision requires the permission of the patient. But what usually happens is that explicit consent from the patients is only ensured in case of significant healthcare decisions, such as surgery. However, that is not one of the best examples of effective communication in healthcare. Ideally, you should get explicit consent in all healthcare decisions and planning. However, that may not always be the practical option for your organisation. Ensuring consistent involvement of the stakeholder in healthcare decisions and planning lets you quickly reach healthcare decisions faster. Involving patients in healthcare decisions and planning lets them get a good idea of their healthcare plan and treatment. Furthermore, this communication between patients and health professionals improves the patient’s compliance with the treatment process. As the patient is an active member in these healthcare decisions, they tend to self-manage their care too. How To Ensure Effective Communication Between Patient And Health Professional?There are three transition points you need to consider to optimise communication between patients and health professionals, and they are
First Engagement With The PatientThe first engagement with the patient is always crucial for your healthcare organisation. At this stage, you get all the information required for the clinical assessment, which affects the entire treatment process. Here is how you can optimise communication in the hospital at the first engagement with the patient.
Transferring Care To Another Healthcare ProviderPatient transfers can often be hectic for healthcare providers as any inaccuracies can lead to inappropriate treatment for the patient. Hence, it would be best if you did not underestimate the importance of hospital communication at this stage. The basic requirements of healthcare data transfer are the standard ones you’d expect from any data transfer. You need to ensure that the data is up to date and accurate. Besides that, the communication in-hospital should ensure that they transfer the patient’s needs and preferences to the new healthcare provider. Here is how you can optimise communication during the transfer of care to another healthcare provider.
Discharging The PatientAnother essential aspect of ensuring effective communication between patients and health professionals is discharging. The patient’s family or carer must understand the healthcare routine they need to follow for the patient. Here is how you can optimise communication in the hospital during the discharging of the patient.
How Can Postgrid Help You Streamline Communication Between Patient And Health Professional?Sometimes it can be challenging to ensure accurate communication between patients and health professionals. However, using an automated tool like PostGrid can simplify healthcare communication for your organisation. Automated Mailers For Effective Healthcare CommunicationPostGrid offers a fully automatic direct mail tool to ensure timely communication for your healthcare organisation. PostGrid understands the importance of communication in health care and how vital it is to be punctual. It even allows you to schedule the printing and mailing of personalised healthcare mailers. You can send the following documents using PostGrid’s automated solution.
Address Verification Tool To Ensure Accurate Patient DataPostGrid’s address verification tool is perfect for you to ensure accurate patient data for your healthcare organisation. The address validation tool streamlines communication in hospitals and helps you in numerous ways. Here is how PostGrid’s address verification can help your healthcare organisation.
ConclusionOptimising communication in-hospital requires a lot of effort, and you may still not get it right without the right tools. Hence, every healthcare organisation must invest in advanced tools like PostGrid to streamline their healthcare communication. The communication between patients and health professionals becomes a whole lot simpler with a system like PostGrid. It automatically sends critical healthcare documents, and you can schedule their delivery too. If that’s not enough, PostGrid also offers an address verification tool. The address verification tool from PostGrid verifies patient data by checking it against AusPost’s official address database. Such a capability ensures efficient communication in-hospital and even adds security to your healthcare organisation. However, it doesn’t matter how advanced your tools are if you don’t make a conscious effort to streamline your communication. Hence, every healthcare organisation must realise the importance of communication in health care and take steps to optimise their communication. Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Hospital Communication Management appeared first on PostGrid. Via https://www.postgrid.com.au/hospital-communication-management/ TABLE OF CONTENTSBatch Address Validation Tool and Bulk Address Verification SoftwareBulk address validation is the process of cleansing, standardizing, and verifying huge numbers of mailing addresses in one go. It saves time and effort and can be used by businesses. With the help of such batch processing, companies can sort and update their mailing lists and put them to use. Every company has a lot of data, including thousands or even millions of addresses. But, data management is not an easy task. Therefore, batch address verification solutions are used to validate the addresses quickly and efficiently.
Why Do Businesses Need Bulk Address Validation?Access to Accurate AddressesWhen we talk about accurate addresses, it becomes obvious that these addresses have no errors, missing words, misspellings, wrong abbreviations, or any such issues. An address validation tool can help validate addresses using fuzzy matching methods. Moreover, you can verify them from anywhere and at any time, hereby being flexible. Cost-SavingIt is always better to cross-verify addresses after receiving any orders. This way, you can be confident that your mail can be delivered successfully. Save yourselves from reshipping and wastages caused due to mailing to invalid or incorrect addresses. Standardising and validating addresses beforehand allows Australia Post to deliver on time. They don’t have to go through any hassles or delays resulting from missing address parts or incorrect details. Avail Bulk Mailing DiscountsAustralia Post gives huge discounts on bulk mailing. However, in actuality, it is quite difficult to print and mail items in bulk. It takes several weeks to get the mailing lists ready. But, an Auspost address validation API can make it possible. Companies can also presort their mail items to receive additional discounts. Improve Customer Experience and Brand ReputationIf you opt for manual data entry, the task can affect response times drastically. Customers want timely deliveries, and you can accomplish that by using address lookup services. Provide excellent customer experience by processing orders speedily and systematically. You can also incorporate the address validation API on your website to autocomplete, standardise, and validate addresses at point-of-entry. Increase ConversionsConduct successful direct mail campaigns using high-quality mailing lists. These lists assure that your mail will be delivered to the right people, which is very important in the case of personalised and targeted marketing. Expand your business globally by mailing to any country across the world. Reach out to prospects internationally and drive conversions. Proper Data ManagementUsing batch address validation, businesses can capture, store, and update mailing addresses from time to time. It facilitates data management and also eliminates manual effort. Manual inputs are prone to mistakes and are time-consuming. PostGrid’s batch address verification solutions can help you manage your database properly and make the necessary changes as and when required. Features of PostGrid’s Bulk Address Validation and Batch Address Verification SolutionsReal-Time VerificationAll addresses that are passed through PostGrid’s address verification API are parsed, standardised, and verified in real-time. Therefore, even the recent address changes are considered, and the addresses are ready to use. By incorporating the API into your website or other ePOS, you can verify bulk addresses as they are being entered and block wrong addresses from entering your database. API IntegrationAs discussed earlier, you can integrate PostGrid’s API and start verifying addresses directly from your own system. The API can be integrated with several marketing strategies, human resource management, payroll, accounting, and eCommerce platforms and software applications. The integration is simple and quick. AMAS CertificationPostGrid uses the Australia Post address database to return up-to-date and perfectly mailable addresses. Getting an AMAS certification simply means returning addresses as per the official database of Australia Post and PostGrid does exactly that. Hence, businesses know that their processed mailing lists are in accordance with the Australia Post address guidelines. Address Autocomplete and FormattingThe API does not just validate and verify in the same format as you enter addresses. In case of incomplete and misordered addresses, it completes and parses them automatically. Furthermore, the API is capable of addressing formatting or standardising as per the guidelines provided by the post office. Therefore, along with verification, you get a lot more features. International Bulk Address VerificationHave problems reached out to your international audience? Say no more, as PostGrid’s bulk address validation solutions also cover international addresses of over 240 countries. You can transliterate, reformat, and validate international addresses according to the destination country’s postal requirements and language. GeocodingGeocoding is essential for capturing and returning precise addresses. It is mainly used for on-spot address validation wherein the address lookup Australia API is able to identify users’ addresses through coordinates and can fill in their addresses accurately. DeduplicationA major part of data management is deduplication. Validating bulk addresses is not enough. Companies need to know how many entries are present in their database. It is particularly important while conducting direct mail marketing campaigns. PostGrid offers free postal address validation and deduplication along with its print and mail API. Privacy ProtectionBe it your privacy or your customers’, PostGrid makes sure that all the necessary rules and regulations are being followed and data security is given top priority. Being compliant with DSS Level 1, ISAE 3402, SOC 2 – IRAP (Australia), ISO 9001, ISO 27001, and Privacy Act 1988, PostGrid protects data confidentiality at all times. How Does PostGrid’s Bulk Address Verification Work?Companies can integrate PostGrid’s bulk address verification API with their websites, applications, and software programs. After integration, the API can fetch data automatically and process the mailing lists. Bulk address validation services allow you to validate hundreds and thousands of mailing lists in one go. PostGrid’s API can help you with that and the process is broken down into several parts: AutocompleteIt is essential to first complete addresses. Autocomplete is usually used for on-demand or point-of-entry address validation, but it is also used in the case of bulk address verification so that incomplete addresses can be completed and further steps can be carried out. ParsingAddress parsing is identifying the different components of an address, such as the street name, city name, and so on. In this step, the addresses are broken down into different components and filled in the respective address fields. StandardisationAll addresses are standardised according to the format provided by Australia Post or other postal organisations around the world in the case of international addresses. Standardisation is done to help the API with deduplication and validation. Oftentimes, valid addresses are marked invalid due to improper formatting. This step solves that problem. ValidationChecking address validity is to make sure that they exist and are deliverable. In this step, deliverable and undeliverable addresses are separated from each other. VerificationThe undeliverable addresses separated during validation are taken care of by verification. Address verification is done by rectifying addresses using commercial and Australian residential address databases. After this step, all the addresses are precise, updated, and ready to mail. All the above steps are completed simultaneously within seconds, hence making batch address validation possible. ConclusionBusinesses must have accurate address data in order to fulfil orders and be able to conduct direct mail marketing campaigns. It is now time to gather all the data that could not be used due to errors, being outdated, and more issues. Validate bulk addresses with PostGrid and use your data productively. Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Bulk Address Validation & Batch Address Verification appeared first on PostGrid. Via https://www.postgrid.com.au/bulk-batch-address-validation-verification/ |
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