TABLE OF CONTENTSHow Can Retail Advertising in Australia Boost Your Retail Business?The last two years were unpredictable for Australian retailers, from adhering to lockdown norms and pivoting their operations to evolving in the changing market. The pandemic presented vast challenges to every business in the country. You might have also noticed the inflation in essential goods and the disruption in the supply chains. It also pushed Australian retailers to change their business models and retail advertising strategies. Now that normalcy is returning to the country, you can plan more strategically with a retail advertising agency. Even during COVID, the total volume of retail sales only fell by 1.7%. It shows the vast potential for growth and prosperity in this particular industry. Many businesses were able to discover new revenue streams during the pandemic era. This landscape constantly evolves in Australia, and retail advertising has become more vital than ever. Retailers are looking for innovative ways to promote their products and services, from the busy cities of Sydney and Melbourne to the small towns and wildlands that cover the country. You must know that the growth of e-commerce portals is also an enormous threat to your traditional retail business. You must learn from the best retail advertising examples to sustain yourself in the competitive landscape. The country’s diverse and multicultural population allows you to showcase your products and services. You can develop multicultural campaigns or localised promotions to speak about the unique needs of each community. Do you want to find the best ways to stand out in the challenging marketplace? Keep reading if you are a seasoned marketer or just stepping into retail advertising. It is the best time to explore the industry and grow as a successful retailer in Australia. Firstly, you have to understand the following; What is Retail Marketing in Australia?Retail advertising in Australia is about marketing strategies to promote retail businesses and their offerings. This type of advertising consists of direct mail marketing, TV, radio, and digital marketing methods. The retail industry accounts for much of the economy of Straya. Supermarkets and independent shops are all part of the market. Shopping in Australia is also very convenient for consumers. If you want to create the backbone of your retail marketing strategy, you have to pour the six ‘P’s into your marketing formula:
Product is the Main AttractionWhat you are selling creates the biggest attraction for your retail advertising strategy. It must resolve a particular problem and have some desirability in the market. Thus, you must consider your products while creating your retail advertising plan. Pricing Impacts the Purchase DecisionEveryone wants to squeeze the most value out of their purchases. In the retail industry, there’s little you can do with the price when competitors also sell products at almost similar costs. You can consider launching short-term discounts to boost your sales and retail marketing strategy. Placement Will Grab Customer AttentionSo you go to a store, and the proper product placement will instantly grab your attention. You will see flashy shelves, bright displays, kiosks, and banners that will turn your head. Thus, placement also plays a critical role in your retail advertising plan. Promotion Will Lure Interested CustomersYou have put effort into promotional activities to build interest in your products. Marketers often use various promotional channels like direct mail, social media, email marketing, and other digital marketing tools. People That Represent Your BrandYou don’t want to hire Tom, Dick, or Harry for customer interactions. A retail business needs charismatic professionals to educate its customers about its products and services. Your business must consider training its representatives to make the retail advertising plan successful. Their advocacy will be essential to winning over more shoppers. Presentation Makes Offerings AttractiveYou could be selling simple groceries like your competitors. Yet, how you present your brand can make a difference in your retail marketing strategy. Have you seen those Apple ads that emphasise minimalism and clean design? There’s a reason why Apple has become a trillion-dollar company. Their presentation is simply flawless, and nothing beats that. Still, cracking the Australian retail industry could be a vast challenge for new players. You have to understand specific trends to make your way through and survive. “Technology contributes to innovation, efficiency, and mobility, but failure to adopt it can threaten the survival of many businesses.” – PostGrid Sales Manager. Trends in the Australian Retail IndustryThe COVID pandemic has changed the market’s dynamics. The retail industry has a significant shift in demand and business models. Here’s what you need to know about the trends; Rules of Competition are ChangingThe retail landscape will become more competitive over the next decade. E-commerce businesses will continue to push the retail industry to seek new revenue streams. Still, more companies are joining the industry with their retail advertising plans. The competition rules are changing due to the low cost of starting a retail business and foreign competition. The big retailers will dominate the mid-price market with a retail marketing strategy. At the same time, the market will also polarise between the extremes of luxury and value products among consumers. The Changing Demands of Future ConsumersDo you need help identifying the demands of consumers? You must know that consumer demands are constantly evolving with time. It is not possible to understand this with an old retail marketing strategy. You need digital tools to understand and track their preferences. It would help you to solidify your retail marketing plan. For example, you can launch technology-driven surveys using PostGrid’s Print & Mail API. The War of Location is Hitting HardEvery consumer is looking for an excellent experience, irrespective of the location. They are comfortable with shopping from digital, physical, and hybrid shopping setups. Thus, you must consider creating a seamless brand experience across all channels. Your retail advertising plan can play a significant role in streamlining your shopping experience. So how can retail advertising drive more sales and increase brand awareness? Let’s dig deeper and answer your question; Importance of Retail Advertising for Australian BusinessesIt Helps Businesses to Stand in the Competitive MarketAs we said, the Australian retail landscape is highly competitive, with small and large players. Thus, it would help if you found unique ways to stand out from the competition. The relevant retail advertising will help you promote your products and services and attract more customers. Boost Your Sales by Converting More LeadsPromoting your products and services on different channels can generate more foot traffic to your store. It would also influence prospects to become paying customers. A retail marketing strategy with promotional offers, discounts, and other incentives can also help get additional customers. Making a Name in the Market with Retail AdvertisingWhen operating in a competitive market, you need a name. Positive emotions, experiences, and quality should characterise your brand. You can build brand awareness in Australia with an effective retail marketing strategy. By creating compelling and memorable ads, you can achieve this. It gives the perfect opportunity to ensure repeat business and long-term relationships. Don’t Be Generic; Focus on Targeted MarketingYou can only expect some people to visit your retail store and shop. Focusing on a more targeted approach to specific customer segments is vital. Retail businesses do this to tailor their advertising campaigns according to the needs and preferences of customers. Using data and analytics can increase the likelihood of a sale. Understanding Consumer BehaviourYour retail advertising plan needs to evolve with changing consumer behaviour. They are more conscious and discerning these days. Only brands that align with their values and beliefs can win their trust. Thus, your retail marketing strategy should promote products and resonate with your prospects on a deeper level. It would make your retail brand more trustworthy. Ready to implement your retail marketing strategy? Are you looking for some suggestions? Best Tips for Your Retail Marketing Strategy in AustraliaThese tips for retail media advertising would not only help drive sales but also contribute to your long-term business success; Setting Up Promotional Pricing CampaignsThere’s a reason why people rush into those Black Friday sales. Good discounts can attract customers like honeybees to flowers. Thus, you can launch promotional offers for a limited time to gather many people into your store. They will buy the products and return for your excellent customer service. Yet, it would help if you had enough stocks to satisfy their demands. For a retail marketing plan example, we can consider the retail chain Wesfarmers. They often run vast sales to attract people to online and offline stores. Their retail marketing strategy becomes much more effective with a loyalty program. It helps them drive repeat customers and higher sales. You can also launch a similar retail advertising campaign with a direct mail platform. Organising in-Store EventsThese days, people are looking for engaging shopping experiences. Thus, more than having good products needed, you must give them a compelling reason to visit your store. For this reason, consider organising in-store events and making your retail advertising successful. You can also incentivise the shoppers to participate in these events and be a part of the shopping experience you are trying to build. Contests, quizzes, games, and other activities can create interest among customers. You can launch a direct mail campaign to inform prospects about such events at your store. Building a Solid Loyalty ProgramYou must know that attracting new customers is five times more expensive than retaining existing ones. Thus, it would be best to focus on building a solid loyalty program. A retail advertising strategy would help maximise your customer relationships. Your loyalty program should provide an exclusive experience for different customer levels. Going creative with the points system is vital to engage them for a long time. A direct mail platform can help you implement a strong customer loyalty program. Increasing Impulse BuyingMany people don’t even think when they see a limited-period offer. The sense of urgency pushes them to make a purchase impulsively. Thus, you can also integrate this into your retail advertising message to create hype. Make sure to mention there’s a limited time and inventory. And they won’t be able to get this opportunity again in the future. Be a Local PlayerMost of your customers are from the neighbourhood and live one or two streets away. Thus, your retail advertising messages should specifically focus on local customers. It can build a sense of community and belonging in them. You will need a direct mail platform like PostGrid to buy local listings to start your retail advertising campaigns. So, you might have a couple of ideas by now. Yet, a more detailed plan would have been more effective and helpful. Isn’t it? It would help to have a solid retail marketing strategy to differentiate yourself from competitors. At the same time, you have to consider your target audience and their pain points. Then, you will learn the best way to target them with your retail advertising plan. Here’s how you can cook your retail media advertising plan; Put More Focus on Into Your Target AudienceYou could be running a toy store, grocery store, supermarket, jewellery store, apparel store, pawn shop, etc. Your target audience will always have different requirements and preferences depending on your industry. Thus, it is vital to segment by gender, age, income group, location, needs, wants, and other metrics. The more specific your retail marketing strategy, the easier it will be to align your products with them. Here’s how you can understand better about your target audience;
Learning about the target audience is the first step in your retail advertising plan. Next, you need to work on your business values by; Understanding the Position of Your Retail Business in the MarketThere’s already vast competition in the retail industry. It would help if you had to determine factors that would differentiate your business from the competition. For this stage, start thinking from your customer’s perspective to learn how they perceive your retail store. It could be a noteworthy retail marketing method because people buying from your store will care about telling you their likes and dislikes. You will gain a better idea of your positioning statement and be able to inform your other customers about how your business differentiates itself. Here’s what you can do to define the position of your store in the market;
Taking the Full Advantage of Omnichannel MarketingA single retail marketing strategy is going to be ineffective when you are competing against so many players. You need to utilise multiple channels to spread the message. Your business can build brand recognition by providing a unified experience to the customers. Thus, you should implement both traditional and modern marketing methods. Retailers prefer combining direct mail with their digital marketing efforts. It helps them draw better results from an effective retail advertising strategy. Here are some best practices that we suggest to our clients who run a retail store;
Implementing Promotional TacticsAre you launching retail media advertising with online and offline approaches? It is crucial to consider the best promotional tactics. This strategy will help you for the following reasons;
Ask the following questions to yourself to implement the best promotional offers;
Define a Budget for Retail AdvertisingYou need a particular budget to implement your retail marketing strategy in Australia. Some ideas require additional expenditures for proper implementation. These are some points you need to consider for the expenses of retail advertising;
Pushing Your Retail Marketing Strategy with Direct MailUsing direct mail has been one of the best marketing tools among marketers in Australia. In fact, according to Nerdwallet, direct mail can have an open rate of 90%. Even Australia Post says that 81% of people open and read their mail immediately. So, you have more chances of getting shoppers with direct mail marketing. It will give far better visibility and mouth publicity. But do you have the misconception that direct mail marketing could be expensive? There’s no need to rely on traditional direct mail. Modern technology makes direct mail marketing one of the best channels for retail advertising. Many Australian businesses are investing in direct mail marketing to expand their businesses. PostGrid’s Print & Mail API is an effective tool for retail advertising. It can help you attract more shoppers and easily retain existing ones. Here’s How Direct Mail Can Boost Your Retail BusinessHigher Response Rate Showing More InterestEmail communication has a significantly lower response rate than direct mail. Most importantly, people often consider email ads spam instead of helpful. In comparison, direct mail enjoys an incredibly higher response rate of 37%. Shoppers consider direct mail to be more personal, direct, and tactile. Yet, you must be very careful with your marketing message to ensure this rate in retail advertising. Personalisation Leaves a Personal TouchIt would help if you had personalisation in your marketing material to leave a better impression on your customers. Direct mail allows you to make your pieces more personal and relevant. The correct retail advertising needs you to touch your customers’ pain points. Trustworthy Tool to Even Reach Seniors and MillennialsIs your grandfather familiar with digital ads? But we can guarantee that he will be familiar with direct mail. Similarly, millennials might know about digital ads but love direct mail. They would even treat it as novelty items. Thus, physical mail is a reliable marketing tool for retail marketing. You need the right tool to launch your retail media advertising campaign. The platform should be cost-effective and relevant enough to get the best ROI for your retail business. Using PostGrid Print & Mail for Retail MarketingWhether you are a new business or an old retail player, PostGrid is the ideal solution for every retailer. Print & Mail API is an effective tool for retail marketing with tailored messages and offers. You can expect higher engagement rates and increased sales with our platform. Need convincing reasons on how? Here’s what you should know; Targeted Marketing to Reach Your AudienceYou could be focusing on a specific neighbourhood with your retail marketing strategy. PostGrid lets you reach any audience with personalised messages, promotions, and coupons. It would help you target the audience that is more likely to show interest in your products and services. Increase your chances of conversion with our direct mail platform. Improve Your Brand Awareness EffortsEvery retail store needs brand awareness to establish its name in the market. You use our platform to improve your brand’s awareness and visibility by reaching the right audience. Our direct mail tool helps you use eye-catching designs and messaging to catch their attention. The best retail advertising assists you in gathering more traffic to your physical stores. Cost-Effective Retail MarketingRetailers can use our platform to launch highly cost-effective campaigns, unlike other advertising channels such as digital ads, social media, television, etc. You don’t have to break the bank if you are launching a large-scale campaign. We help you ensure high quality with minimal human error. Measurable Campaign ResultsWe allow our clients to track the effectiveness of their campaigns, messaging, and offers. It can provide valuable insights for your future retail marketing campaigns. Refine your approach to expect a better ROI. Sign up now to boost your retail marketing strategy. Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Retail Advertising appeared first on PostGrid. Via https://www.postgrid.com.au/retail-advertising/
0 Comments
TABLE OF CONTENTSManaged Print Services: A Comprehensive Guide To MPS Service And Its BenefitsAre you having trouble meeting your print needs with an in-house printer? Many businesses waste hours and hours of their valuable time personalising, printing, storing, and delivering printed materials. For example, some companies want to send invoices/payment reminders to their customers, while others want to print marketing materials. Any company that regularly prints a considerable number of materials should optimise their printing process. But, unfortunately, you can only do so much optimisation for your in-house printing process. By the end of the day, you would still lose a considerable amount of time and money on an in-house printing process. Managed print services Australia is the best way for a company to optimise their printing operations to save time and money. Below, we will discuss what is managed print services and how you can use them effectively for your business. The guide provides valuable information and insights on the methodology for MPS and its benefits. It even explains the characteristics of an MPS contract. What is Managed Print Services?Managed Print Services or MPS are services offered by a third-party service provider for optimising or managing an organisation’s document output. The MPS provider takes care of every aspect of the printing needs of its clients. Hence, the duties of an MPS provider include the following
Does Your Business Need MPS or Managed Print Services?Generally speaking, if yours is a business that often has to print or mail letters, then MPS can benefit your business. MPS can help businesses of all sizes and shapes. However, as the company’s size increases, so does the chance of wastage in printing. That does not mean smaller companies always run an optimised business printing process. On the contrary, poor printing management and the absence of appropriate policies and procedures can badly affect even small companies. Following are the indications that your company needs managed print services.
Methodology For Managed Print ServicesThe methodology for Managed Print Services may vary based on the unique service provider. Print management services use different approaches or methods for determining their role in a business organisation. Generally, the MPS methodology consists of a four-step process: Step 1: Assess The RequirementsA good MPS provider’s first step is to assess the printing requirements by conducting a full audit of the business’s print infrastructure. An in-depth diagnosis or print assessment helps the MPS provider understand the existing work environment of the organisation. It includes getting a comprehensive picture of print usage and its workflow trends. Step 2: Design A Custom SolutionThe information obtained from the assessment is used to design custom solutions for your specific organisation. Creating a custom solution enables you to meet all your printing requirements with ease and minimum wastage. Step 3: Implementation Of ChangesOnce a custom printing solution is created for an organisation, it is soon implemented and managed by the MPS provider. A good Managed Print Services provider like PostGrid will be with you at every implementation stage. Print solutions like PostGrid ensure that the transition to the print solution is carried out as smoothly as possible. Step 4: Manage The New Print EnvironmentThe job of the MPS provider is not over after implementation is completed. Service providers like PostGrid offer you all the tools you need for ensuring a seamless print environment. Furthermore, the MPS provider needs to regularly analyse the print requirements to ensure it evolves with the growth of your business. Benefits Of Managed Print ServicesThere are numerous benefits for business organisations that employ print management services. Following are some of the significant benefits business organisations can get from using MPS for their printing needs.
What Is An MPS Contract, And Why Is It Important?An MPS contract is an agreement between you (the organisation) and the MPS provider. Make sure that you know everything stated in the contract before you sign it. The MPS contract must cover the parts and servicing of the printing devices. Ideally, the MPS contract should include all parts, labour, and consumables, and all your devices come under an extended warranty. However, every MPS contract is not the same. For example, some contracts may only cover toners in their contract. In contrast, other agreements may include supplies like waste toner bottles, drums, etc. Ensure that you understand which all supplies are covered under the MPS contract. It is also worth noting that most MPS contracts include a base charge for the device, billed over monthly or quarterly. Similarly, some MPS contracts do not have a minimum volume required. In other words, you only need to pay for exactly what you print. Eligible Devices For Managed Print ServicesThe eligible device for Managed Print Services may vary depending on the service provider you choose. For example, it is possible that your business already has many printers in place. In that case, select an MPS provider that does not require you to replace your existing print tech. You should ensure that the eligible devices for the MPS provider include the devices you use. Furthermore, most reliable MPS providers offer a complimentary assessment that reveals which of your devices can be put under contract and needs an upgrade. Automated Direct Mail SolutionsIt is always best to choose a service provider like PostGrid that offers complete direct mail automation when it comes to managed print solutions. Yes, it means you automate EVERYTHING! PostGrid takes care of everything from personalising your letters to printing and delivering them to your target audience. The thing with many MPS providers is that they don’t have mailing capability. It means you have to fend for yourself regarding the logistic challenges of sending bulk mail. However, advanced tools like PostGrid offer a single stop solution for all your print and mailing needs. You can send all sorts of mail via PostGrid’s direct mail automation tool, including invoices, patient reports, marketing postcards, and much more. In addition, PostGrid lets you set up triggered direct mail that automatically sends scheduled mail to your targets. ConclusionManaged Print Services is an excellent way for businesses to meet all their printing needs. It enables companies to bypass the lengthy and often complex bulk printing process. Companies have a wide variety of printing needs. Some businesses want to print their invoices, while others require postcards for direct mail campaigns. Usually, the business print requirement is in bulk. The printed material is almost always sent to their customers or clients via post. Hence, opting for a complete direct mail solution like PostGrid can solve all your direct mail needs. PostGrid can connect with your CRM to print and deliver personalised direct mail anywhere in the world. Furthermore, PostGrid even offers an AMAS certified address verification system. The direct mail automation with address verification ensures that all your direct mail is delivered without delay or mistake. As the entire process is automated, there is no chance for a manual error when employing a system like PostGrid. Even if you do, by some chance, run into some trouble, PostGrid’s superior customer service is always there to help you out. Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Managed Print Services: The Ultimate Guide appeared first on PostGrid. Via https://www.postgrid.com.au/managed-print-services-guide/ TABLE OF CONTENTSHow To Use PURL Direct Mail Campaigns to Boost ROI?Are you losing clients to your competitors due to ineffective marketing? If so, we are here to help you understand its root cause and offer a viable solution. Modern-day advertising is dependent on digital channels to a great extent. You may lock deals with your clients via email or get orders on your website. Either way, digital media plays a crucial role in your business operations. However, nearly 306.4 billion emails were sent daily in 2020. Also, the number of social media ads that people are exposed to is rising every day. Thus, digital marketing can no longer be a standalone strategy for your company. At this point, direct mail comes in—it is attention-grabbing, eye-catching, personal, and engaging. Plus, you can integrate it with digital media using PURLs, QR codes, etc. This blog will help you understand the PURL meaning and how to use it in your direct mail campaigns to accelerate responses. What are PURLs?PURL (personalised URL) is a unique web address that marketers use to target their prospects. Mostly, it has the recipient’s name in it—for example, www.postgrid.com.au/emily-hammer/. PURLs are an excellent alternative to sending a generic website link to your target audience. Perhaps, they get such website links via email and other channels frequently and may not take the time to open them. Using PURL direct mail, you can help people view a web page suited to their requirements and make them feel special. Once you have a domain, you can create an infinite number of unique web pages for every prospect on your list. Quick read: PostGrid for Customer Success Teams How Do PURLs Work With Direct Mail?You can use a PURL everywhere, from emails and social media messages to traditional mail. It helps your recipients visit personalised landing pages where they can learn more about your products and services and complete the CTA. In direct mail marketing campaigns, PURLs can help marketers increase engagement. Here’s how they work:
Fortunately, PostGrid helps you create PURLs along with printing and mailing items. Thus, you don’t need to look for a software program just for creating PURLs. Why Should You Use PURL Direct Mail?There is more than one reason for marketers to use personalised URLs as part of their campaigns. They include:
Best Practices of Using Personalised URLs in Mailing CampaignsThe following practices can help businesses implement PURL marketing successfully and their ROI considerably: Use Short URLsIt doesn’t matter if you use personalised URLs with your recipients’ names. Remember that people are not down to typing long URLs to view your customised landing page. Hence, make the job easier for them by using short and simple URLs that take no more than a minute to type in. Take Advantage of QR CodesQR codes are a blessing in disguise for almost every marketer. Prospects can simply pull out their phones, scan the code, and get redirected to your landing page. Thus, consider using QR codes with PURLs, especially for direct mail. This way, your recipients are more enticed to visit the web page and respond to your mail. Related: Uses of QR Codes in Direct Mail Integrate PURL Direct Mail With Other ChannelsTo get optimised results, use the same PURLs on multiple channels to increase your chances of getting more responses. So, if a person misses it by email, they can get to it via direct mail and vice versa. Test Your PURLs and Don’t Forget to Follow UpTesting helps you perfect your marketing strategies by telling you which of its aspects generates the most results. You can test PURL combinations, like www.postgrid.com.au/armie or www.armie-postgrid.com.au. Also, you can test your landing page design, offers, and CTAs to see which your audience likes better. However, don’t forget to follow up with everyone who responded using your PURLs. Take care to help them move ahead of their customer journeys from that point. Read more: Direct Mail Marketing Guide Using PostGrid’s PURL Direct Mail to Save Costs and Increase EfficiencyPostGrid’s automated direct mail API and software can help you plan and execute top-notch mailing campaigns. You can either upload your own mailing list or let PostGrid compile a segmented list for you. Either way, PostGrid offers end-to-end print and mail automation services that allow you to conduct effective PURL direct mail campaigns. Our solutions are used by several companies from diverse industries, including: We offer several helpful features to back up your PURL marketing campaigns, including address verification, Zapier integration, and real-time reporting. Want to learn more about how PostGrid works and helps businesses use PURLs successfully in their direct mail campaigns? Request a demo now! Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post PURL Landing Page in Direct Mail appeared first on PostGrid. Via https://www.postgrid.com.au/purl-landing-page-direct-mail-marketing/ TABLE OF CONTENTSTop Direct Mail Integrations to Send Offline Mailings With an Online FeelAre you looking for ways to make your direct mail and digital marketing platforms work together? If yes, you have come to the right place! We agree that transferring data back and forth between different tools can be daunting and time-consuming. The good news is that there is a way to resolve this issue! Most automated mailing platforms like ours offer several direct mail integrations to help you achieve this goal. They allow transferring data from online to offline campaigns and vice versa. Incorporating direct mail into your current tech stack simplifies sending personalised, timely items without disrupting your workflows. You can save time and reduce error-prone tasks while improving offline communications! Below, we discuss our built-in, seamless direct mail integrations to conduct data-driven, responsive mailings! Let’s dig in! What Does a Direct Mail Integration Mean and How Does It Work?A direct mail integration enables you to combine mailing capabilities with your existing digital marketing tools. The primary purpose is to interchange customer data for brand promotions, engagement, and correspondence. Let us think about- automating daily posts and reaching relevant audiences with social media marketing tools. Mailing custom postcards using direct mail integrations can motivate your most loyal followers to purchase from you. You can identify your followers by the number of likes and comments they make on your posts. Sending mailers to them can help push them ahead of their customers’ journeys and boost sales. But how can you prepare custom postcards and ship them to the correct people? Mail integrations allow you to extract data from your online tool to create, print, and send relevant mail pieces. There is no need to complete labour-intensive and time-consuming tasks in-house. All you have to do is push a few buttons, and your campaign is ready! PostGrid’s native direct mail integrations provide you with
Integrating our direct mail API into your systems makes all mailing features available to you on a platform of your choice. It makes direct mail a breeze because you have all the tools at your fingertips. For instance, your CRM only allows you to view, manage, and track new client orders on your website. But a direct mail integration enables you to prepare and send offline items, like an invoice or customer account statement. It is handy because many people prefer getting offline correspondence. Also, direct mail response rates are higher than email, making it one of the best-performing channels. Using direct mail integrations to automate sending marketing and transactional items to customers is the need of the hour! How to Expand Your Marketing Activities With PostGrid’s Top Direct Mail Integrations?PostGrid offers many integrations, enabling clients to send offline mailers from a digital ecosystem. Our zero-code integrations ensure you complete the process in a few minutes without advanced technical know-how. Here are some of our most popular direct mail integrations: HubSpot to Automate Marketing and Transactional MailPostGrid offers easy and quick HubSpot direct mail integration to add offline mailing to your marketing, sales, and customer management tools. This integration enables these companies to print and mail postcards, letters, cheques, invoices, statements, and other items with a few clicks. They can automate direct mail campaigns, from design and printing to labelling, distribution, and tracking! You can send triggered mail pieces, which you generate from HubSpot lists, workflows, and contacts. Also, you create new flows or contacts based on your needs and campaign goals. PostGrid leverages this direct mail integration to help businesses send personalised mailers, making them stand out! Here are some use cases:
There are several more use cases for HubSpot triggers. Once you get started with our HubSpot direct mail integration, you can
Companies can use the HubSpot direct mail integration to decide the volume, timing, mail type, and event-based triggers! We help complete the print and mail processes in an automated manner! ActiveCampaign for Triggered and Bulk Mail ProgramsGenerate more leads and sales with a high ROI using our ActiveCampaign direct mail integration for marketing. Your sales and marketing teams can use this integration to connect with your audiences beyond email or once-in-a-while calls. ActiveCampaign is one of the best marketing automation tools. Integrating our direct mail API into your account makes it better! PostGrid allows you to avail yourself of many features via its direct mail integrations, like
A leading healthcare provider in Adelaide recently launched a large-scale mailing campaign using our ActiveCampaign integration. They used ActiveCampaign for years but only focused on email marketing and social media. Direct mail was a breath of fresh air for them because they could tap into new markets, engage more prospects, and boost their brand reputation. PostGrid helped the organisation set up the ActiveCampaign direct mail integration in only a few minutes. Also, our dedicated dev support and detailed API documentation assisted the team throughout the process. Salesforce for Effective Multi-Channel CampaignsSalesforce is one of the largest CRMs worldwide, with many comprehensive tools for businesses. It is a leading player in offering clients customer acquisition, retention, and branding features. PostGrid’s Salesforce direct mail integration works the same way as others. You can set it up without coding and send mailings from within your system for ease and convenience. Here are some use cases:
Use PostGrid’s professionally-built templates to create custom artwork for your mailers.
Send individual mailings based on customers’ behaviours via our Salesforce direct mail integration and contact relevant prospects promptly.
Ship items with trackable features to get in-depth campaign performance analytics.
Use the Salesforce direct mail integration to launch omnichannel campaigns and increase brand visibility. PostGrid lets you pull off these campaigns under one roof—effectively and affordably. Zapier to Access Data From Over 1,600+ AppsZapier direct mail integrations let you connect PostGrid’s online mailing features with 1,600+ applications. Hence, you can automate many direct mail tasks, like advertising, invoicing, compliance, and more! PostGrid + Zapier direct mail integration can help you accomplish any task you want, depending on the apps you connect with. For example, you can pair PostGrid, Zapier, and Jotform to send tailored quotes to prospects by preparing and sending custom forms. Or you can connect with Google Ads to take relevant data and use it for your upcoming direct mail campaigns. The possibilities are endless! More Details About PostGrid’s Affordable, Speedy, and Effective Direct Mail IntegrationsOur all-in-one solutions allow companies to prepare, print, and ship items all at once We serve all industries, including healthcare, retail and eCommerce, real estate, insurance, and more. They can plug PostGrid’s direct mail API into their favourite platforms! Here are our top features that you can find in every PostGrid direct mail integration:
Every direct mail integration we offer plugs these features right into your system. Thus, you can experience better flexibility, save time, and increase efficiency! Request a demo now to know more about PostGrid’s direct mail integrations and how they can benefit your business! Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Direct Mail Integrations appeared first on PostGrid. Via https://www.postgrid.com.au/direct-mail-integrations/ TABLE OF CONTENTSHow Document Print Services Help Businesses Increase Mailing Accuracy and Cut Costs?Did you know that 67% of companies globally believe there will be an increase in the demand for printing equipment in all sectors by 2025? But why? It is a popular myth that print is dead because digital evolution has taken over! However, statistics suggest otherwise, and businesses continue utilising printed documents and items. Most companies use document print services like PostGrid to cut manual effort and unnecessary expenses. Also, these solutions help businesses print documents of high quality, showcasing them as elegant and professional. Ensure to select service providers that offer complete print and mail fulfilment to help you increase efficiency. Hence, you can complete all your direct mailing tasks in one go and at lower costs. Now, you may wonder why can’t you email documents to your clients or customers? The answer is you can! But, you may still need to print documents and mail them, primarily those that need a physical signature. Also, offline mail gets more attention than email and boosts response ratios! This article talks about online document printing that enables you to send traditional mail without draining your budget or wasting time. We will also discuss the different document types you can send using automated services like PostGrid. Let’s begin! What Is Document Printing and Mailing?Printing and shipping documents is a daily chore for almost all companies. For instance, you may need to send a bill copy to a client who called the other day asking for the same. Or, you would want to send payment reminder letters to some customers who are yet to pay their dues. Therefore, companies must draft thoughtful plans to optimise document printing and save costs. Moreover, they also need to reduce the manual effort that takes their staff hours and weeks to complete. In short, document printing and mailing consists of:
Types of Documents You Can Send Using Document Print ServicesAt PostGrid, we get many enquiries, like ‘where can I print documents.’ Luckily, we provide print and mail services to help you out. But, let us discuss the different types of documents before we get into how PostGrid can transform your direct mailing needs: StatementsThis word can mean different things for various businesses. For example, banks and financial services send bank statements to their customers every month. On the contrary, other businesses send client statements reflecting their past transactions and outstanding dues. Such document printing helps you get paid on time and keep tabs on every client’s buying history. But, it can be hectic and time-consuming to print and mail statements frequently. Thus, you can try using a document print and delivery service to send out statements without compromising the work quality at your office. Legal DocumentsIt is not hard to print documents for use within your organisation. Your staff might print out loads of papers every day for internal purposes. But, creating legal documents needs you to be careful. You cannot ship legal forms with typing errors or misspellings. Also, you must follow several data security laws like the Privacy Act 1988. Thankfully, PostGrid’s document print services are PCI DSS Level 1, SOC 2 – IRAP (Australia), ISAE 3402, ISO 27001, and ISO 9001 certified. InvoicesDrafting invoices is also daunting because there are tons of details to personalise. For instance, every invoice has different payment terms, due dates, amounts, particulars, sales representatives, etc. Thus, you may need to hire full-time employees to complete the task if you don’t use online document printing. It would cost you more and still not guarantee accurate results. Your employees are human and would make some manual mistakes now and then. Instead, you can send accurate invoices that don’t need a lot of revisions, not giving your customers a chance to complain. Contract Agreements and RenewalsSending contract agreements via mail is a norm for many companies. It helps you seal a deal and move ahead with the transaction. If you are wondering ‘where can I print documents in Australia,’ it is because you are tired of processing contract forms manually. The same goes for renewal letters that consist of tons of details. Also, it takes forever to print documents and send them via the Post Office. InvitationsInvitation cards enable companies to invite their customers, business partners, stockholders, etc., to specific events. You may send out invitations for events your company will host like press meets or product launches. Or, you would like to invite people to your booth at a trade fair to increase foot traffic and boost visibility. Either way, you need an efficient document print and delivery service like PostGrid to get you started. Credit RemindersYou will always have a list of unpaid dues and debtors. These could be clients that might have forgotten to pay their bills and need a little push from your side. Hence, you can print documents like payment notices or credit reminders to remind them. It allows you to reduce outstanding payments and regulate your incoming cash flow. NewslettersBiweekly or monthly newsletters help you keep in touch with your past and prospective customers. They comprise information about your new products and services, the latest industry news, upcoming events, etc. Hence, consider using document print services to send newsletters, increasing brand awareness and bridging communication gaps between you and your prospects. Advertising LettersA well-curated and creative marketing letter can bring in more business than you think. Direct mail statistics show that people like getting mail, and its response rates range up to 9%. You can use PostGrid’s document print services to send:
Companies acquire and retain more customers when they print documents like these as an integral part of their marketing strategies. Features You Should Look For In a Document Print and Delivery ServiceTry looking for helpful factors while selecting document print services for everyday operations. They should offer features that help you function more efficiently and speedily and include: Customisation OptionsCustomising before you print documents is a prime characteristic that all vendors should provide. They should offer ample options for you to select from according to your requirements, like:
We make trans promotional mail a breeze for businesses. Using our document print services, you can brand your transactional documents and use them for dual purposes. Often, people preserve transactional mail like invoices and receipts for a long time. Hence, you can increase brand visibility by adding promotional messages to your documents. API IntegrationIf you want to save time on filling every detail in your documents, look for a direct mail API like PostGrid that integrates into your system. Using our document print services, you can fetch the required data within seconds and autofill all the fields automatically. You can integrate PostGrid into your CRM, human resource management, billing software, etc. Some of our popular integrations include:
Also, the entire process does not take more than a few minutes. Our zero-code and native integrations help you use online document printing without technical expertise. Bulk MailingBulk mail needs you to obtain a permit and complete the necessary documentation. Hence, you should choose a document print and delivery service that accommodates your ever-growing needs. It should help you create and ship any number of documents you need. PostGrid’s direct mail services do all the paperwork on your behalf and let you print documents in bulk. Our API is scalable and can work with huge volumes of requests simultaneously. TrackingReal-time tracking lets you stay informed on the status of your sent mail. It helps you print documents that are trackable up to the delivery point. Therefore, you can follow up with your recipients on time and increase the efficiency of your mailings. PostGrid allows you to track items the minute you place an order. Thus, you can see the progress live and coordinate your other activities accordingly. Ideal Australia Post Services to Help You Mail Documents EfficientlyAustralia Post offers several mailing options to send different types of mail items. Below, we will discuss some of your primary choices that aid your online document printing and mailing: Domestic Letter With Tracking ImprintIt is one of the most affordable choices for sending and tracking your documents. Using this service for document printing, you can get features like:
However, please note that you should mail at least 10,000 items annually to use this service. PreSort LettersThis Australia Post service helps you send fully addressed mail, making it ideal for online document printing and mailing. You can avail of discounted rates if you send 300+ barcoded and presorted documents. Plus, you get further discounts on selecting Regular delivery for documents that aren’t time-critical. It is also easy to pay for PreSort Letters because there are several options available, like:
Hence, it is a flexible option for document printing and shipping. Print PostIf you print documents like magazines, newsletters, catalogues, and newspapers, Print Post can help you ship them accurately. It allows you to send personalised messages with your publications and save money by presorting the items. Other features include a free return of undelivered mail and secure deliveries. Please note that these options are for bulk mailing documents, and you may need to sign a pre-approved contract with Australia Post. You can opt for services like Priority Mail and Registered Mail, but they are expensive. Hence, use PostGrid’s document print services to send mail in any volumes and prevent signing long-term agreements as such. More About PostGrid’s Document Print ServicesPostGrid offers many more features that assist you in every step of your online document printing process. We have discussed some of them below to help you understand better: Address VerificationThere is nothing more annoying than shipping a crucial document to a client via express postal service and getting it returned. Often, the reason is an incorrect and invalid mailing address. We are sure you are too busy to check the accuracy of every delivery address before you print documents and mail them. Hence, PostGrid offers automatic address verification for your mailing lists before mailing. You can upload your contacts as usual, and our solutions let you know whether they are correct. Our document print services also standardise your addresses, helping Australia Post complete deliveries more quickly and efficiently. Furthermore, PostGrid is AMAS-certified and offers a 99.99% deliverability guarantee. Thus, you can print and mail documents without worrying about mail returns and lost items. International MailingIf you operate overseas and need to mail documents to different countries, PostGrid has got you covered. PostGrid’s document print services allow you to send mail to more than 245 countries with the same efficiency. Moreover, we work to help you get the most affordable rates for international mailing. Our solutions also enable you to reformat addresses according to the destination country’s postal guidelines and transliterate them. Hence, you can print documents and send them anywhere without thinking twice. Adding InsertsYour business can save tons on postage by adding marketing inserts with your documents. For instance, our document print and delivery service can help you send coupons, flyers, postcards, etc., in the same envelopes as your invoices. They can help you promote your offerings to existing customers and attract repeat orders. PostGrid’s document print services also offer variable data printing to help you personalise your marketing inserts. Imagine a customer getting an eye-catching flyer carrying their name with their monthly statement. It makes them feel special and gets them excited about your brand. Data Privacy and SecurityOur solutions are compliant with all data protection and security requirements in Australia. PostGrid strives to offer you a safe and confidential platform for online document printing. Flexible Pricing PlansYou can choose any membership plan based on your monthly and yearly mailing needs. They offer different prices to help you start mailing documents affordably and flexibly. Thus, you no longer need to search ‘where to print documents near me’ because PostGrid provides everything you need under one roof. Campaign Insights and AnalyticsNaturally, you would like to know your campaign performance and reports. For example, suppose you add pURLs and QR codes in your documents to help customers scan and pay. In this case, your campaign analytics tell you the exact number of responses. Therefore, PostGrid’s document print services allow you to access the campaign insights via your dashboard. They help you prepare well for your upcoming campaigns and double the engagement levels. 24 x 7 Customer SupportOur customer onboarding and technical support teams are always available to help you. Hence, you can integrate our direct mail API into your CRM and print documents effortlessly. To SummariseIt is high time to organise your document printing activities and cut unnecessary expenses. The entire process includes numerous tasks that lower your staff’s productivity and affect your daily operations. Using PostGrid’s document printing and delivery service, you can automate everything and focus on other business areas. It allows you to print and mail documents 50% faster and 5x more efficiently. You can integrate our API or use our direct mail automation software according to your needs. Sign up here to see how PostGrid’s document print services can help you send different mail items effectively! Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Online Document Print Services appeared first on PostGrid. Via https://www.postgrid.com.au/document-print-services/ TABLE OF CONTENTSWhy are Direct Mail Solutions Important for Your Business in Australia?Let us begin this blog by imagining two different scenarios. So, it’s a typical sunny day in Australia, and a mailman comes to your home and drops a post into your mailbox. Won’t you feel excited and have the instant anticipation of opening the mail? At the same time, you receive an email in your inbox. Will you have any excitement to open and read this email? Direct mail solutions are vital for businesses to reach potential customers, increase sales, and boost brand awareness. Organisations can target and reach consumers with their marketing messages. According to Fundera, 70% of consumers consider direct mail more personal than other marketing channels. This data should be enough to break the misconception that direct mail is expensive. Even Australia Post claims that 81% of consumers open and read their mail immediately. If you are searching for the best direct mail solutions, this blog will help you learn everything about physical mailing in Australia. What is Direct Mail in Australia?Snail mail or direct mail in Australia refers to advertising and sending physical materials to prospects, such as letters, postcards, flyers, and more. The main goal of this type of marketing is to promote products or services to specific target audiences. You can use a direct mail solution by focusing on geographical location, purchasing behaviour, or demographic data. It would help you to reach the audience with the appropriate message. Australia Post is responsible for regulating direct mail in the country. You must comply with their rules and regulations, such as getting consent for mailing lists and formatting mail. Direct mail campaigns have a higher open and response rate because of the personal factor. It’s a common marketing medium for B2B and B2C business landscape. Also, taking advantage of direct mail solutions means combining physicality, data, and connectivity; PhysicalityThe physical nature of direct mail pieces will generate 20% more responses than a digital message. DataDirect mail solutions let you target customers most valuable for your business. Launching campaigns by considering the demographics and geographic and psychographic segments is possible. This effort would help you transform your prospects into valuable customers. ConnectivityDirect mail solutions can also contribute to marketing through other channels, especially digital marketing. Together they would give you higher customer engagement and brand awareness. Direct Mail Solutions in Australia. Why Should You Care?A direct mail solution is a popular marketing tool in Australia, despite the huge growth of digital marketing tools. Australian businesses prefer using snail mail as an effective way to reach their target audience. Advancements in printing technology, increasing demand for data analytics, and e-commerce businesses are the primary reasons behind the growth of direct mail solutions in Australia. This industry may face challenges due to rising postage costs. Over the past few years, Australia Post has also increased its rates. Yet, innovative direct mail solutions like PostGrid are mitigating these challenges with targeted mailing lists, bulk mailing discounts, and reducing the size of mailings. Australia Post says over 90% of Australians read their mail. More than 60% of them read it thoroughly while 54% store it for later. Direct mail feels more memorable than receiving emails. It shows that direct mail solutions are still preferable for many Australians. You can also use data analytics to make direct mail solutions more effective. It would help you to target specific demographics and interests. Your business will have access to a more qualified audience to increase the likelihood of responses. So, why is direct mail gaining popularity even after the digital revolution? There have to be some significant reasons. Benefits of Using Direct Mail Solutions for BusinessesThere are still some misconceptions regarding direct mail solutions. Yet, they provide plenty of reasons for businesses to adopt in their marketing campaigns; Cost-Effective Marketing ApproachYes, you read that right! There are often misconceptions that direct mail campaigns are more expensive than email marketing. Yet, you must take a look at the result of each medium. Interestingly, direct mail gives you an open rate of 90% and a response rate of 9%. It makes physical mail one of the most cost-effective channels of marketing. You can further save resources by targeting a specific audience likely to respond more. Utilise data-driven techniques with direct mail solutions to tailor your mailing lists for successful campaigns. Get Better Control of Your Marketing EffortsThe ideal direct mail solutions will give you greater control over your mailers. You can determine the design and the audience that will receive them. This greater control over campaigns will help you reach the right people with the right messages. Improvement in ReachDirect mail solutions help you to reach a much larger audience than other marketing channels. By sending pieces to postal addresses, you can have an assurance that your recipients receive your message directly. Measurable Campaign ResultsWith direct mailing solutions, you can track responses from customers. It would help you understand what will work best and what won’t. You can redefine your campaigns with these results to ensure you reach your goals. Multiple Formats to ExperimentYou can experiment with different formats while running direct mail campaigns. There are various shapes and sizes for your marketing goals. You can also add promotional codes and coupons to make your mailings interesting. Versatile Marketing MediumAre you looking for a marketing channel that can do almost everything? Direct mail solutions can help you in different ways, such as customer retention, product launches, lead generation, and event invitations. You can do a lot more with direct mail marketing than you can ever do with other marketing channels. A Highly Tangible and MemorableAn average person receives around 100-120 emails per day. Could this vast number create a memorable experience for the recipients? No, they are often in confusion about an enormous influx of information. On the other hand, direct mail solutions provide a tangible piece of physical material. Customers can hold, touch, and keep this mail in their household. Thus, it gives them a more lasting impression and increases brand recognition. Less Competition with Direct MailToday, everyone is rushing to innovate radically. It’s important to remember that old, tried, and tested methods of reaching prospects still work. Companies are giving more favour to digital marketing instead of relying on direct mail. It could be your opportunity window to get noticed smoothly. Yet, you must be creative with your direct mail piece to stand out in someone’s mailbox. Direct mail solutions in Australia are more up-to-the-point and less distractive. If someone finds a coupon or special offer in your mail, they might not use it immediately. Yet, they are going to keep it in their household. Then, if they are looking for a service or product, your business will pop into their mind. You won’t get such activeness from your prospects with digital marketing. What About the Formats? How Many Options Do I Have?Considering different formats is a great idea to fulfil different audiences. You can further personalise these various formats to expect higher response rates. Here are some famous forms you can experiment with direct mail solutions; PostcardsYou should send postcards if you want to send a short message. They are best at sending relevant offers, brand awareness, product or event announcements, subscription reminders, and more. It is one of the most effective direct mail solutions that you can try. Most businesses prefer using postcards on special occasions like festivals, birthdays, anniversaries, etc. This format is creative, compact, and cost-effective to send. Your prospects don’t need to open them; they are more likely to get read. LettersYou must use something other than postcards for each of your marketing campaigns, especially if you want more space to include a longer message in your direct mail piece. It would help if you considered using letters for launching products or services with details. Letters are also ideal if you want to send something confidential to your customers. As direct mail experts, we often suggest our clients use personalised letters to increase their lead conversions. CataloguesThey are also very famous among Australian businesses. Catalogues are creative and help in delivering more information. You can list multiple products in a prospectus or raise brand awareness. These pieces are famous for ensuring engagement rates and boosting the response of customers. Now that you know the benefits and formats of direct mail solutions, you must have the excitement to start your campaign. To save time, money, and energy, you should follow these recommendations: Things You Should DoDefine Your Target AudienceBefore investing anything in direct mail solutions, you must know who will show interest in your offerings. Physical mail can provide you with a great ROI and engagement rate. Yet, it is always better to research your target market. Running Multiple TestsAfter creating your marketing campaign and mailing lists, you should run a few test batches. It would help you to evaluate performance and avoid mistakes with your direct mail campaigns. If you integrate QR codes, coupons, phone numbers, or email, ensure they also work. Ensure You Have a CTAThe direct mail should include a call to action to encourage your audience to take action. It should be clear, concise, and engaging in luring their attention. You can ask the audience to call, schedule an appointment, visit your website, pay money, and more through a strong CTA. Things You Should AvoidForgetting to Proofread Your Mail Pieces“What’s there in print cannot be erased” Any typos or grammatical errors in your direct mail pieces could lead to catastrophic results. Make sure that you take enough time to double-check the copy before sending it. Also, maintain a good flow and tone while sending your mail with direct mail solutions. It could be either professional or conversational; the message should be clear. Not Following UpForgetting your mail pieces after launching a campaign is another mistake. You have to track how many people are responding to your mail pieces and understand their persona. In this way, your business will develop a database of customers who are more likely to respond to future marketing. You can utilise this information to send a short message to them to retarget them. Not Driving Traffic to Your Online PresenceNo matter how valuable direct mail solutions can become. Still, most of your business will take place online. Thus, it is vital to drive your audience to your online channels to expect business from them. This way, they will connect with your business without waiting for the next direct mail piece. Email Vs Direct Mail Solutions: The War of Attention, Response Rate, and ROIEmail marketing might have some technological benefits. Yet, direct mail solutions can provide you with some unique advantages. It is highly personalisable, attention-grabbing, and provides higher ROI. This comparison chart will help you understand the main differences between the two;
As you can see, you have a clear advantage when you consider direct mail solutions over email. It gives you higher response rates and brand recognition in the market. How to Launch Your Direct Mail Marketing Campaign?Are you curious about launching your campaign with direct mail solutions? We suggest you consider the following aspects; Build a Customer Mailing ListBuilding a customer mailing list is essential once you’ve identified your ideal customer. You can rely on the mailing lists of prospects or existing clients. An authentic list is necessary to make your direct mail campaign successful. PostGrid can provide you with a targeted mailing list. This list could be very convenient, especially for a small business. Focus and Finalise the DesignThe direct mail piece’s design is essential when sending letters, postcards, envelopes, and more. It will help if you put immense care while crafting your mail pieces. The postal service provider will give you support with shipping materials when necessary. Personalise the Mail PiecesWhen relying on a direct mail solution, personalisation is a vital aspect that you must consider. It would give your recipient a more personal touch and improve response rates. You can personalise the design, message, recipient name, address, and other information. Take personalisation to the next level by adding a QR code or URL link to allow the recipients to access digital content. Custom Mailers and EnvelopesAvoid sending your mail pieces in simple white envelopes. Instead, you can create custom envelopes and mailers to add better brand value to your campaign. It can have creative branding, colours, and graphics. This step would make your snail mail piece stand out in the mailboxes. Adjusting and Improvising Depending on OutcomesWhen you run a direct mail campaign, it is vital to track the response and performance of your efforts. It would help you to avoid bottlenecks and improve your message. We recommend calibrating your business and direct mail campaigns depending on the outcomes. Track the response rates and follow up with recipients. The Right Use of Digital TechnologiesQR codes and personalised URLs can help you improve your response rates and campaign ROI. It also enables you to gain better insights into user behaviour and preferences. Stay Updated with the Market TrendsIf you want to get the best results from direct mail solutions, keeping up with the latest changes and trends in the market is vital. You can read direct mail marketing blogs or talk to our experts to get the best information on the latest trends. Give Away Coupons with Your MailingsYour prospects may only show interest in your physical mailings if you provide value. Yet, they will store them if you add coupons to your pieces. For example, you could be running a restaurant business and sending a snail mail piece to raise brand awareness. Most people won’t even bother to take a look at your mail. If you add a discount coupon, they will store the mail and visit your restaurant. Coupons generate interest and an urge among people to consider your business. We would like you to follow these tips to get better responses;
Now comes the budget you must spend to launch your direct mail campaigns. Remember, you must consistently put efforts into physical mail marketing to get fruitful results. Cost of Direct Mail SolutionsWell, there’s no single defined cost of a direct mail campaign. There are a lot of factors that affect the price of direct mail solutions. Remember, direct mail is not a single process. Thus, we should also divide the cost into three major components; The CreativeThe direct mail piece creation cost depends on whether you use in-house design or templates. You can our PostGrid’s template gallery or editor to craft your mail. Printing CostsThis cost would highly depend on factors such as paper stock, quantity, size, and finishing of your mail piece. Personalisation in printing can add additional costs to your direct mail solution. Yet, with PostGrid it won’t be an issue, learn more about our pricing. Mailing CostNext, Australia Post’s postal pricing will depend on factors like the size, weight, and distribution of your mail pieces. Are you looking for a reliable direct mail partner? We’ve got you covered! PostGrid Direct Mail Solutions in AustraliaIf your business is looking for a complete direct mail solution, then PostGrid could be the ideal choice. We enable you to create, print, and send direct mail with full automation. The Print & Mail API by PostGrid gives you complete control over physical mail campaigns and boosts your ROI. Curious about our direct mail solution? Let us answer your questions to help you make an informed decision; How will I ensure maximum deliverability with your direct mail solution?PostGrid provides you with address verification API with AMAS certification to ensure the deliverability of your mail. How can I track the results of my direct mail campaigns?To learn about progress, you can access a whole analytics suite on every order and conversion. How can I integrate PostGrid with my existing systems?Integrating our API with any CRM, tech stack, and tools with Zapier integration is possible. We also provide dedicated developer support for easier integration and setup. Will I be able to follow regulatory compliance to avoid penalties?PostGrid and all its partners meet the certification of PCI DSS Level 1, ISAE 3402, SOC 2 – IRAP (Australia), ISO 9001, ISO 27001, and Privacy Act 1988. It enables you to use our direct mail solutions under legal frameworks and requirements. How will you ensure data privacy and security?PostGrid hosts data on Amazon Web Services with security and confidence. You never have to worry about data breaches with enterprise-grade security measures. Can multiple users manage our direct mail campaigns?The interactive dashboard allows multiple users to manage campaigns with ease. They can integrate the API into different software systems. Can I scale your direct mail solution according to my business?Our platform is a highly scalable solution that adapts to your needs. Thus, you can send a handful of mail or even thousands. Signup now to access reliable direct mail solutions. Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Direct Mail Solutions appeared first on PostGrid. Via https://www.postgrid.com.au/direct-mail-solutions/ TABLE OF CONTENTSWhy Do Businesses Need a Smart Address Lookup Tool and How Does It Work?Have you thought about dealing with problems of data management? Missing details, incorrect mailing addresses, outdated information, etc., are some of the prime problems every company faces. If you are looking for a solution, look no more because address lookup can help solve these issues! You need a robust tool to help you identify invalid delivery addresses and modify them. Thus, you can avoid sending shipments to invalid or incorrect addresses—leading to losses. An Address Lookup API tool like PostGrid allows you to cross-confirm addresses using an authoritative database like Australia Post. It also helps you auto-complete delivery addresses and reformats them as per the postal guidelines. These things can enable you to fetch huge postal discounts and mail accurately. There are several more reasons to consider using official address lookup and ensuring cent per cent accuracy always. This blog will help you understand these reasons and uncover the benefits of using such solutions. We will also talk about the different types of address lookup, allowing you to decide which one suits your needs. Let’s begin! What is Address Lookup?One of the biggest challenges of running a retail and e-commerce business is spotting fake orders. Some people may order products from your website using imaginary or made-up addresses. Thus, it is crucial to run a quick check and see whether these orders are legit. But what is the easiest way to do so? Thankfully, address lookup helps you catch such fake addresses instantly. It allows you to know if an address is invalid and undeliverable. Plus, it helps correct addresses that have some minor mistakes, like spelling errors, missing postcodes, etc. Apart from eCommerce companies, almost every other company also faces such problems. Healthcare companies need an address lookup service like PostGrid to verify their records. And real estate businesses may need it to confirm property details. Most customers don’t double-check their delivery addresses while filling offline or online forms. So, you can do that for them instead and guarantee that everything falls in place! Hence, address lookup refers to the cross-verification of mailing information for several purposes. It is also known as address verification or validation. How Does An Address Lookup Tool Work?Address lookup services help you validate your mailing lists within seconds via digital methods. For instance, PostGrid compares every delivery address on your list with Australia Post’s database. If it finds a match, the address is marked valid. Otherwise, it figures out the issues and makes the necessary corrections. The entire process comprises several steps, including:
Imagine you run a dental clinic, and a patient mentions the address- 58 Georgian Street, Sydney, New South Wales 4003 PostGrid’s address lookup service can easily spot the mistake and validate the delivery address in no time. Here’s the validated version of the address: 58 GEORGE STREET SYDNEY NSW 4003 Why Should Businesses Use Address Lookup?We have already established that address lookup is crucial for a business. But, there are several more use cases apart from saving your staff from spending weeks of their time verifying addresses manually. Gone are the days when your sales and marketing team members were required to call up every customer and ask them for their correct address. Below, we have compiled all the possible reasons you should use an address lookup tool: Populate Address Fields SpeedilyA website’s user experience (UX) depends on several factors, like:
Address lookup can help you with the last pointer significantly. By using an autocomplete solution, you can let customers reduce checkout times and motivate them to complete their transactions. It also helps boost your brand reputation as customers appreciate businesses embracing the latest technologies. Naturally, incorporating address lookup into your website allows you to generate more sales. Other companies in insurance, education, and nonprofit industries can also benefit from an address lookup service. For instance, universities can use it to allow students to fill in their accurate details speedily. Or, an insurance agency can help customers fill up the contact form. Prevent Shipping ErrorsAustralia Post delivered 2.6 billion mail items in 2021. With such heavy workloads, you cannot expect the Post Office to send your mail on time if you don’t mention the correct delivery address. Typically, these items might get lost, delayed, misplaced, or returned to the sender. Using address lookup, you can avoid shipping errors and guarantee that your mail reaches the correct recipients. For most companies, address lookup has become a necessity that gives them peace of mind while mailing their items. You can use this tool for sending any item, like cheques, invoices, postcards, newsletters, etc. Hence, it is flexible and tends to all your mailing needs altogether. Conduct Effective Marketing CampaignsLaunching direct mail campaigns might seem expensive and hectic. But, with such high response rates, it is worth the effort and investment. Furthermore, you can save up to 75% of costs by automating print and mail with PostGrid. Luckily, PostGrid’s address lookup service also helps you send your marketing items to relevant prospects. Thus, we help you plan affordable, effective mailing campaigns—and allow you to send marketing mail to accurate addresses. It’s a win-win for your company in all aspects! Operational PlanningOperational planning is a very underrated use case of address lookup. To help you understand better, let’s consider an example: Suppose XYZ company wants to open up a retail store but is confused about its location. In this case, the best option is to find a place where most of its existing and potential customers reside. Real-time address lookup can help the company identify such locations easily. It also allows them to spot customer-dense localities for promotional purposes. Hence, you can verify and organise your customers’ mailing addresses and use them for planning numerous things that would help your business grow. Advantages of Address Lookup ServicesNow, let’s discuss some other benefits you can bag by employing an address lookup tool: Improve Your Database QualityNo business wants to have an inaccurate database that restricts them from developing further. Informative and correct data helps companies in decision-making. And, address lookup can help them improve the quality of their existing data. You can run address checks frequently, like every week or every month. It helps your business stay updated and always have access to precise information. Drive More ConversionsAddress lookup helps you complete orders on time. Imagine getting your mail delivered on the exact delivery date and superseding your customers’ expectations. If you have a correct mailing, you can also presort your items and help Australia Post deliver them faster than usual. These things can help you gain your customers’ trust and encourage them to buy from you again. Also, as discussed earlier, address lookup adds to your website’s UX—driving more and more sales each day. Reduce Manual InputsAn address lookup tool like PostGrid allows businesses to eliminate manual effort entirely. Hence, your staff members need not type in customer addresses themselves. Your customers also don’t need to type in anything as the tool automatically detects their address using geocoding. Such advanced technologies offered by address lookup services make them a must to use for businesses. Using these solutions, you can help your sales and marketing teams perform better because they no longer need to manage customer data themselves. Instead, they can concentrate more on conversions and work systematically. Boost Brand Loyalty and Customer RetentionBusinesses can boost brand awareness and loyalty by offering impeccable customer support. It involves everything from processing orders speedily to sending onboarding letters to new customers. Here are some things you can do for your customers using a free address lookup tool:
Types of Address Lookup ServicesYou can choose from several types of address lookup tools to match your business requirements. Here are the most commonly-used ones: Fuzzy MatchingFuzzy matching address lookup allows you to deal with:
You may believe that such minor issues cannot hinder your operations. But, in reality, even small mistakes can lead to huge losses. Thus, fuzzy matching solves them beforehand and then verifies your addresses. GeocodingAnother type of address lookup is geocoding. It helps you assign geographical coordinates to places and map them out accurately. Geocoding API is especially helpful to location-specific industries, like real estate and insurance. Using the geocodes of particular places, they can plan their operations and make crucial decisions. Also, geocoding helps in precise address capture. This address lookup tool allows businesses to capture their customers’ mailing information using their IP addresses. Hence, it is quick, efficient, and accurate. Type-Ahead Address VerificationType-ahead address verification is one of the best forms of address lookup. It is similar to address autocomplete, wherein users get a list of address suggestions once they start typing. Thus, type-ahead address verification saves time and reduces manual mistakes. Partial Address LookupPartial address lookup is an apt choice for your business if you only need to verify a few elements of your mailing addresses. Suppose you only operate in Sydney—then, you don’t need to verify the city name all the time. Instead, you may need address lookup to double-check only street names and numbers. However, most address validation and verification services offer to validate the entire address for added accuracy. Bulk Address VerificationBulk address validation services like PostGrid allow businesses to verify thousands of mailing addresses in one go. Our API can process millions of requests simultaneously, enabling you to validate any number of addresses as needed. Thus, you can launch bulk mailing campaigns effortlessly without worrying about checking the accuracy of so many addresses. Real-Time Address LookupThis address lookup service is the exact opposite of bulk verification. Instead of validating addresses in bulk whenever needed, real-time verification refers to checking them at the point of entry. Hence, it blocks all incorrect addresses from entering your system from the beginning. It is a more effective way of handling your database. However, bulk address verification is still helpful to companies that aren’t starting from scratch and need to verify their existing addresses. How Can PostGrid’s Address Lookup Services Help Businesses?PostGrid’s address lookup API has several valuable features to offer to your company, like: AMAS-Verified AddressesAMAS stands for Address Matching Approval System and refers to a certification program by Australia Post. It measures the precision levels of an address lookup service. PostGrid is AMAS-certified and uses the Australia Post database to verify your lists. This way, we are able to offer 99.99% deliverability and help you confidently mail items to the correct addresses. Quick and Easy Set-UpOur API can be integrated with several popular platforms, including Zapier, Hubspot, Marketo, etc. Thus, you can print and mail items directly from your system. The set-up does not require more than a few minutes, and our technical assistance team is available 24 x 7 for you. Also, any company can use our address lookup tool effortlessly. Our flexible pricing plans allow businesses of all sizes to start validating their lists according to their needs. Multiple Usage OptionsYou can use our address verification API or software to verify your delivery addresses. The only difference is that you can integrate our API into your mobile app, website, or CRM. Thus, it has more applications and promotes real-time address lookup. On the contrary, our software is helpful for bulk address verification to help you verify your existing mailing lists. Luckily, PostGrid offers all the types of address lookup we discussed above, making us your best choice! International Address LookupPostGrid offers address validation solutions for 245+ countries around the globe. Therefore, you can expand your business beyond borders and mail anywhere you need. Managing international addresses is complicated because there are thousands of language scripts. Moreover, you also need to follow the postal specifications of the destination country to help your mail item get there on time. Our address lookup service allows you to verify addresses of any country with the same speed and accuracy as national addresses. AnalyticsYou can now access in-depth analytics and insights on every API transaction. Furthermore, you may keep tabs on all validated addresses—helping you eradicate duplicates and manage your data more efficiently. Wrapping UpAddress lookup makes data management and mailing a breeze for companies. It helps them identify undeliverable mailing addresses and replace them with valid and correct ones. Plus, the entire process takes place digitally, where you only need to click a few buttons and sit back. There are several ways to employ an address lookup tool as a part of your daily operations. You can use it any number of times you want, but take care to enquire about such things before deciding which service provider to choose. PostGrid offers the most affordable address lookup rates in Australia. Plus, the quality of the mailing addresses validated through our services is impeccable. You can check out our pricing plans here! We hope this blog helps you learn the significance of address verification. Undoubtedly, it affects every aspect of your business from customer acquisition to retention. Also, you no longer need to spend thousands of dollars in vain over mail returns and lost shipments. Ready to verify your mailing lists and save tons of your time, effort, and money? Request a demo now to see how PostGrid’s address lookup tool can help you achieve these goals! Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Address Lookup: How does Real-Time Address Lookup Service Work? appeared first on PostGrid. Via https://www.postgrid.com.au/address-lookup-use-cases-benefits-and-services/ TABLE OF CONTENTSHow To Send Super Fast Post Mail Using Australia Post Express PostBusinesses often have to send important and time-sensitive documents. Yet, they often struggle to meet this requirement. Postal mail is not famous for its communication speed, but there are certain exceptions, such as Australia Post Express Post. The Express Post is one of the best ways to send time-sensitive documents for your business. But many companies are still unaware of its features and how to use it efficiently for their business communications. Here, we explain everything you need to know about the Express Post service from Australia Post. The article also elaborates on how you can use it for sending your business letter and, more importantly, how you can optimise your business communication. What is Australia Post Express Post?The Express Post service from Australia Post is the fastest postal delivery option offered by Australia Post. The Aus Post Express Post service comes with a next-business-day guarantee. It means the Express Post service assures the delivery of mailers on the very next business day. So, if your business needs a letter delivered ASAP, Express Post is the best way to go. To make postal communication even easier, faster, and smoother, you can also use Express Post prepaid envelopes. Businesses can even buy prepaid envelopes in bulk and save money on them. Note: Australia Post has temporarily suspended its next-business-day guarantee due to the current circumstances. However, Australia Post Express Post remains the fastest way for you to send postal mail across Australia.
Also Read: How to Send Priority Letters Effectively?
Australia Post Express Post NetworkThere is no question that the Express Post service from Australia Post is the fastest way to send your postal mailers. However, the next business-day guarantee does not apply to a few remote locations. The Express Post network consists of all the capital (except Darwin) and selected significant towns within which you can avail of next business day delivery. But, there is little need for concern because the Express Post network covers 80% of Australian addresses. The Aus Post Express Post network includes business addresses, private addresses and Post Office (or PO) Boxes. As you can see, if we go by the numbers, then the chances are your mailer will most likely get delivered on the next business day. Even if your destination is not listed in the network, the Express Post is still the fastest way you can send your mailer. How To Send a Letter Via Australia Post Express Post?Sending a letter via Express Post Australia is the same as sending a standard letter. You can lodge your Express Post letter in one yellow street posting box. But, if you don’t want to take any chances or be extra careful with your mailer, you can always give your mailer over the counter at the Post Office. However, keep in mind that there is a lodgement cut-off time. In addition to that, you can use Australia Post’s location and hours tool for finding the nearest post office or yellow Express Post box near you. Pick Up From Business PremisesIf you are looking for a more convenient option, you can set up a regular pick-up directly from your business. However, you need to be an Australia Post credit account customer to organise a regular pick up of Australia Post Express Mail. And if you are an Australia Post credit account customer, all you have to do is make a call at 13 11 18. Don’t Use The Red Street Posting BoxPeople make a common mistake when sending Express Post mailers to put them inside a red street posting box. The red street posting box is not meant for Aus Post Express Post mailers, and using them could delay your mail delivery. So, it’s a good idea not to use the red posting boxes even if you see one right outside your office or home. Lodging Time For Aus Post Express PostIf you wish to post your Express Post envelopes over the counter, you should reach there by 5 pm. But, this time, maybe a little earlier in certain provincial and suburban Post Offices. In any case, it is best to lodge your mailer early because you don’t want to cut it close to the closing time. Sending Aus Post Express Post via a yellow street-posting box also has the same lodging time. It means you need to lodge your mailer in the Yellow street-posting box by 5 pm. For some Perth suburbs and provincial cities, the lodging time may be a little earlier. Of course, you can only send your Express Post envelope from Monday to Friday. It would be best to keep that in mind unless you want to have any delays in shipping your mailers. How To Send Letter To Destinations Outside Australia Post Express Post Network?The best option for you to send urgent mailers to destinations not listed in the Express Post network is still Express Post mail. Express Post is still the quickest way to send postal mailers within Australia when all is said and done. The only concern, in this case, is that you won’t get the next-business-day guarantee. Using Aus Post Express Post ensures your mailer’s fastest processing, handling, and delivering time. Even if the destination is outside the Express Post network, you still get the quickest possible delivery for your mailers. How To Speed Up Aus Post Express Post Delivery With The Help of Automation?We already know that Aus Post Express Post offers the fastest way to deliver your postal mailer. With a guaranteed next business day delivery, you can’t speed up the delivery. But what about the processes before the mailer reaches Australia Post? Most businesses struggle to get their mailers personalised, printed and delivered to Australia Post in time. This is where automation comes into the picture. An advanced direct mail automation system like PostGrid can ensure that your postal mail is printed and ready for delivery on time. You can even schedule your mail delivery, so you don’t have to check up on its progress every chance you get. It also means that you don’t have to worry about the lodging time, postage calculation, etc. because PostGrid takes care of it. ConclusionThere is no better choice than Australia Post Express Post to send time-sensitive or urgent documents. Businesses often depend on Express Post for the super fast delivery of their mailers. However, business calculation often gets disrupted when it comes to personalising and printing mailers. Thankfully, there are advanced direct mail solutions like PostGrid that can help businesses optimise their direct mail operations. You get a lighting-fast direct mail process with automated personalisation, printing, and delivery. Furthermore, PostGrid prints delivery addresses in a standardised format. As a result, Australia Post can sort and deliver the mailer with zero delays. But most importantly, it allows you to sit back and relax. At the same time, the system automatically sends Aus Post Express Post with zero delays. Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Australia Post Express Mail appeared first on PostGrid. Via https://www.postgrid.com.au/australia-post-express-mail/ TABLE OF CONTENTSHow to Create and Send Registered Post Envelopes Effectively and Affordably?Have you ever sent a letter to someone and wondered whether it would reach the right person? We are sure everyone goes through this situation and would want confirmation about their mail delivery. Luckily, Australia Post offers a service that fixes this problem and gives you peace of mind. Registered Post is an Australia Post mailing option that allows you to track your registered post items, get proof of mailing, and signature on delivery. You can pair this service with Regular or Priority Mail and assure guaranteed delivery. There are many ways to avail of Registered Mail Australia Post. You can either pay fees on lodgement or buy prepaid envelopes. Also, the Registered Post International service helps you mail your items confidently to over worldwide destinations. In this article, let’s discuss everything you need to know about Registered Post. Registered Post Meaning and FeaturesIf you are looking for a safe and trackable mailing alternative, Registered Post Australia is one of the best options. Most individuals and companies use this option exclusively for documents. But, you can also mail items like B2B letters, bills, etc. Here are some prime features that will allow you to understand it better:
Registered Mail Australia Post Delivery TimetableSince Registered Post isn’t a standalone mailing option, its speed depends on the service you select. Regular Mail is the most cost-effective and standard Australia Post service. It takes two to four working days for the postal workers to complete Regular Mail deliveries within the same state. Interstate deliveries can take three to six business days, depending on your item’s origin and end location. If you want to pair Registered Mail in Australia with Regular Mail, you need to take care of the dimensions:
Your next option is Priority Mail. It is processed before Regular Mail items and has a quicker turnaround time. Same-state deliveries are completed in as fast as two business days, and interstate deliveries take only up to four working days. Priority Mail allows you to send items up to 500g. The dimensions are the same as that for Regular Mail. But, remember to cross-check your mailing address to prevent delays in delivering your Priority Mail Registered letters. Writing invalid, undeliverable, or incomplete mailing addresses can also lead to many other issues, like lost items and returns. Thus, it is better to use an effective address validation and verification service to avoid such losses. You can post your Regular and Priority Mail letters at the Post Office or drop them in a street posting box. However, you can only opt for tracking notifications for Registered Post Australia items lodged over the counter at the Australia Post Office. Registered Mail CostYou need to pay an extra Registered Post fee over and above your postal charges. This fee is for the delivery confirmation, tracking, and other features that Regular Mail and Priority Mail don’t offer. There are three categories of Registered Post costs as follows: Prepaid EnvelopesThe fees for postage-paid envelopes consist of the Australia Post Registered Mail fee and postage. You don’t need to pay anything extra while lodging your mail item. Find the rates for prepaid envelopes of different sizes below:
You may print your mailing addresses on these envelopes and enclose your letters before lodgement. It is one of the easiest ways to send a Registered Mail Australia Post item. Prepaid LabelsRegistered Post labels are partially prepaid as they include the Registered Post fee only. You still need to pay for the postage separately. Here are the rates:
ImprintsLike prepaid envelopes, the charges for using imprints also include the Australia Post Registered Mail fee and postage. Find below the rates, depending on the mailing service you select:
Optional ExtrasIf you want to include some add-on services to your Auspost Registered Letter, here are a few options:
How Does Registered Post Imprints Work?Registered Post Australia imprints work great for bulk mailing. You can create a business credit account with Australia Post and get a postage metre. With imprints, you don’t have to buy envelopes or labels from time to time. You can print your postage details right on your envelopes and post your items speedily. But how does a Registered Letter Auspost imprint system work? All Registered Post letters have a 2-dimensional barcode and an article ID. Whenever the barcode is scanned, the current data gets updated on the Australia Post website through which you can track your items. By using this imprint service, mailers can design their own unique barcodes according to the Australia Post’s specifications and print them on the envelopes. Thus, every item gets linked to their business credit account, making it easy to make payments and track letters. Without using imprints, you cannot track your Australia Post Registered letter as it travels to the recipient. You only get email and SMS updates using other postage payment options. Here are the steps to start sending letters with Registered Post imprints: Apply For the ServiceYou can connect with your Australia Post Account Manager and express your interest in setting up an account. Then, give your account name and number and opt-in for the Delivery Status Reporting service if you need it. Australia Post will send you your customer reference ID and instructions on printing imprints in some time. Get Your Artwork ReadyOnce your Australia Post Registered Mail account is activated, you can start creating your 2D barcodes and imprints. Mail them to [email protected] to allow the Australia Post employees to review and approve your artwork, which takes up to five working days. Set Up Delivery Status ReportingAustralia Post provides you with access for scanning extract files around your mail delivery updates to help you create a Delivery Status Reporting system. Registered Post InternationalMailing to international places is expensive and time-consuming. Hence, it makes sense to protect your mail and ensure its delivery. You can use Australia Post International Registered Mail to send items globally and get the recipient’s signature. Such signed delivery allows you to protect your mail privacy and guarantee delivery to the recipient. The delivery estimates depend majorly on the destination country; you can enter the mailing details on Australia Post’s website and see the accurate delivery times. Remember that Registered Post International deliveries can take longer than stated because of Covid-19 restrictions. To avail of this service, ensure that your letters do not weigh more than 5000g. Also, you cannot track items sent via this option. The good news is that you still get a signature on delivery and $100 insurance coverage. You can either lodge Registered Post International items at the Post Office to get proof of mailing or drop them off at the street posting box. Prices start at $17.70 for small DL envelopes and $27.50 for larger B4 envelopes. There are several steps you need to take while mailing items internationally. You need to follow the guidelines of the destination country and fill out the customs form to send Registered Post envelopes internationally. Fortunately, you can send your letters using PostGrid‘s direct mail API and skip through this legwork. Our services let you create, print and mail your items with only a few clicks on your device. Frequently Asked Questions (FAQs)1. While tracking my Auspost Registered letter, why don’t I get an estimated delivery date?Sometimes, you may not get the estimated delivery date because:
2. How can I opt-in for tracking notifications?You can ask for tracking updates by lodging your items at the Post Office or self-service terminal. Please provide a correct email address (mandatory) to get email notifications and a phone number (optional) to receive SMS updates. 3. When are the tracking updates sent for Registered Post Envelopes?Tracking notifications are sent when your letter is:
4. How long does it take for an Australia Post Registered Letter to arrive?The delivery time depends on the mailing distance and the service you select. In the case of international items, the delivery time varies significantly depending on your destination country. How Can PostGrid’s Direct Mail Services Help You Send Registered Mail Australia Post Items?As discussed above, sending a Registered Post letter may take you a lot of effort and time. If you choose to buy prepaid envelopes, you still need to work on your mail design and printing. Similarly, setting up an imprint account and preparing envelope artwork that meets the Australia Post’s specifications can be daunting. But, you can use PostGrid’s mailing solutions to automate everything, cut costs, and save time. Plus, you can complete your print and mail tasks five times more efficiently. PostGrid allows you to mail several types of marketing, transactional, and compliance items. So, it doesn’t matter if you want to connect with your customers with a promotional message or send crucial documents to your attorney, as our API can handle everything. Our features include:
Wrapping UpAustralia Post Registered Mail is an excellent option for businesses looking to send their envelopes securely. It offers several features, like online tracking and delivery confirmation, helping them safeguard their items. Also, you have numerous options to pay for the Registered Mail cost Australia Post and avail of this service. But, it is hectic to prepare your items according to the specified guidelines and wait in long queues at the Post Office. Thus, PostGrid helps companies draft and print their letters automatically within two business days only. Then, it also allows them to send their items via Australia Post speedily and efficiently through an integrated platform. Sign up here to know more about PostGrid and how it can enable you to print and send Registered Mail Australia Post 75x cheaper! Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Australia Post Registered Mail appeared first on PostGrid. Via https://www.postgrid.com.au/australia-post-registered-mail/ TABLE OF CONTENTSInsurance Marketing Strategies and IdeasDo you find insurance marketing complicated? If yes, you are not the only one. Insurance is a difficult topic for a layman to understand. And, many insurance agents struggle with making people aware of their services or products to get relevant leads. To overcome this, they need to put in a lot of effort and educate people about insurance. Also, agents can help prospects understand their needs so that they can select the right policy or plan accordingly. But, it is not simple! So, if you are looking for excellent insurance marketing campaign ideas, you have come to the right place. In this blog post, we have compiled a list of the most creative ways to sell insurance. Dive in with us to enhance your business communications by adding these ideas to boost your sales, create relationships, and improve your brand image. Let’s get started! Creative Insurance Marketing IdeasHere, we have listed the best marketing ideas for insurance agencies. Let’s go through them one-by-one: 1. Level Up Your Email Marketing StrategiesEmail marketing is one of the most popular and effective marketing channels today. You can incorporate it into your insurance marketing plans to boost conversions. Remember, sending regular emails to your customers is not enough because people receive tons of spam emails every day. The chances are, they might ignore your emails or move them to trash immediately after reading them. It is your responsibility to use creative marketing ideas for insurance agents. Here are some tips:
2. Fulfil Your Corporate Social Responsibility (CSR)Did you know that fulfilling your CSR duties can be a powerful marketing strategy for insurance companies? There are many opportunities to gain popularity for your agency while helping others, such as:
You can meet other business owners, local community members, and your customers. Also, you can get positive PR coverage in local magazines, newspapers, etc., increasing your brand visibility. 3. Make Your Phone Number and Location Visible EverywhereLet us start by asking a few questions:
Agencies may not pay much attention to the aspects mentioned above, but implementing them in the right manner can make a huge difference in your sales levels. Encourage your prospects and customers to save your contact number—so that they can reach you if they have a billing issue or a query. Hence, they will always have access to your contact details and can refer to someone easily. Make sure to add your contact information like email address, phone number, website link, address, etc., on every marketing item (both online & offline). Also, printing statements, invoices, and letters on your company letterhead can make a positive impact on your insurance target audience. 4. Focus on Content Marketing to Educate Your ClientsAs said earlier, many insurance terms and products are difficult to understand for the general public. You can use this fact to your advantage by educating your customers. Tell them about the latest insurance products and services available in the market along with their features. The best way to do that is by developing robust content marketing plans- draft timely whitepapers, press releases, newsletters, etc. You may publish and share them online on your website and social media platforms. From your agency’s recent accomplishments to trending insurance news, you can share anything to boost your digital outreach. But, be sure to publish valuable and original content only to maintain your brand reputation. 5. Combine Online and Offline Marketing ChannelsYou can combine your online and offline marketing tools to increase visibility and improve your brand image. Running several simultaneous campaigns allows you to get wider coverage and accelerate conversions. But, keeping your marketing efforts consistent with your brand is significant. All your online and offline ads should be aligned with one another and give out the same message. It makes it easy for people to remember you this way. Also, it helps increase brand recognition and strengthen relationships. Another practice that can help you is printing marketing messages on all correspondence pieces like payment reminders, policy statements, etc. Thus, you can always be ahead of your competitors and keep your audience hooked. 6. Create a Functional WebsiteMost insurance businesses have websites, but some still don’t possess one. However, it is significant to have a functional and helpful website as it determines your brand authenticity. Your website should be easy to navigate and look professional. Make sure you have a responsive website that works perfectly well on different devices. Also, it should allow you to publish and edit your content at any time. As discussed above, let’s now add another way to boost your effort, which is adding a blog section. You can post genuinely useful articles on your blog page to solve your audience’s queries. Let your blog speak about your services and how your insurance agency can help make people’s lives easier. The more value you provide, the more leads you can gather. Also, work on your landing pages- they are one of the best insurance marketing strategies to connect with a broader audience. 7. Collect and Implement Customer FeedbackCustomer feedback does not only help insurance companies serve their clients better but also market themselves. You can conduct periodic customer surveys to know what they like and dislike about your agency. Then, you can publish all the positive reviews online or send them to potential customers by direct mail. Furthermore, take care to monitor all online reviews as they can leave a lasting impact on your prospects. 8. Deploy Search Engine OptimizationHaving a functional website does help you rank on search engines results pages (SERPs), but only to a certain extent. You can create digital footprints consisting of online reviews, inbound links, business listings, social media presence, content, etc. If you don’t want to wait for your landing pages to work, you can use pay-per-click (PPC) to rank on Google, Bing, etc. Also, pay attention to local SEO as most of your insurance products are relevant to specific states and territories. There are higher chances of a prospect entering “insurance agents near me” or “insurance agencies Sydney.” 9. Use Video MarketingDid you know that 87% of marketers leverage video content to advertise their brands? Well, video marketing is among the top-notch insurance marketing campaign ideas and can do wonders for your business. You can create your videos once and then use them to sell insurance for many years to come. Hence, it does not need a lot of investment and can fetch you a high ROI. Here are some ideas for your video marketing strategies:
Remember to share your videos online and share the links with your prospects. 10. Go Old-School With TV and SMS AdvertisingInsurance agents might often wonder how to market insurance products. The answer is simple- use all popular online and offline marketing. TV and SMS marketing can sound too traditional and marketers might doubt if they still work. Indeed, they do and can influence a lot of people to buy from you. 11. Push Your Digital Marketing EffortsThere are several platforms for digital marketing for insurance agents like Twitter, LinkedIn, Facebook, etc. Insurance agencies should often post online so that their target audience shares these posts or complete the said call to action. You can post free or paid ads on Facebook and expand your LinkedIn connections. Respond to all your online leads and follow up regularly to close the deals. Such online marketing strategies are among the most creative ways to sell insurance. You can create your own social media calendar, do collaborations, conduct giveaways, etc. It is up to you how to make your insurance digital marketing strategy exciting and responsive. 12. Be a Part of Local EventsAustralian Chamber of Commerce and Industry and other such business organisations conduct several local networking events. You can be a part of such events by buying a booth, but make sure that the event is relevant to your industry. These events allow agencies to offer free insurance advice to people. It helps them with their lead generation efforts by solving queries and getting more people interested. All their potential and existing customers can visit the booth, ask questions, and get to know the company better. Plus, you can connect with prospects who are already interested in buying insurance. The one-to-one interaction helps you increase customer loyalty and boost confidence. Apart from these events, you may also host seminars or webinars and invite your target audience to join. 13. Stay in Constant Touch With Your Customer BaseIt is crucial to always stay in touch with your clients to increase customer retention. You can solve their queries, offer details about other policies, and thank them for their business. Even a small gesture like sending a thank-you letter to customers can help you form better bonds and get repeat business. You can also opt for sending handwritten letters and postcards to your old customers. It will remind them of your agency, and there are chances that they might buy a policy from you again or talk about you with others. Hence, you can gather some mouth publicity and also get some conversions along the way. These activities can turn out to be excellent insurance agent advertising ideas that can benefit you in the long run. 14. Provide ValueInsurance businesses can add value to their marketing materials by offering something to their audience. For example, if you send a personalised letter to someone, you can add a 5% discount on their premium. Or, you can attach coupon mailers while sending something to clients as a sign of appreciation. The objective is to make your audience feel valued so that they continue their association with you. Several insurance marketing campaign ideas include adding exciting offers that can persuade people to complete the CTA. Also, make your CTA compelling and upfront. You can add lines, like:
15. Get More and More ReferralsSometimes, all you have to do to get referrals is to ask your clients for the same. As an insurance agent, you must talk to your clients and motivate them to refer to their friends, family members, and relatives. Asking for referrals does not cost you time or money, but it can help you increase your sales levels considerably. So, what can you do to get more referrals? Firstly, Start by introducing a robust referral program that is easy to understand and participate in. Communicate about such a program with all your representatives as everyone should know how the program works and its benefits. This way, your clients can talk about your program with others and help you get several valuable referrals. Remember to offer something to your customers for every referral, like gift cards, movie tickets, discounts, etc. These offers can incentivise them to get more people to buy insurance plans from your agency. 16. Know Your AudienceIf you are thinking about how to sell more insurance, the answer is clear as a bell – know your audience. It may seem like something basic, but understanding your buyer persona in-depth can do wonders for your agency. Some agencies buy insurance leads from third parties, but it is advisable to work with your own leads for a better response. It helps you target more relevant people that match your customer profile. Also, you can use geo-targeting to focus on specific areas where most of your clients reside. PostGrid’s direct mail API can help you build targeted mailing lists from scratch based on several demographics and locations. Hence, you can reach out to your customer look-alikes and increase conversion ratios. 17. Use Marketing AutomationSeveral marketing automation tools can help streamline marketing strategies for insurance agents. You can automate your activities and save a lot of time and effort. Plus, you can get everything done more effectively. From lead tracking to email marketing, insurance agencies can apply automation to all their marketing and administrative tasks. In fact, you can automate all the creative marketing ideas for insurance agents that we discussed above. It enables you to get the most out of these strategies and keep tabs on everything. Furthermore, you can also automate your direct mail campaigns with solutions like PostGrid to get better results at lower costs. Thus, marketing automation can help you:
How PostGrid’s Can Help Optimize Your Insurance Marketing StrategiesPostGrid can help insurance agencies to stay ahead of the competition by connecting with all their prospects. It allows them to conduct successful direct mail marketing campaigns without any effort. All they need to do is integrate the API into their system and launch targeted campaigns that are sure to attract an excellent ROI. Find some of our topmost features below:
Also, you can send any number of direct mail items according to your requirements. You can continue launching flexible, quick, and cost-effective mailing campaigns with PostGrid hassle-free at the most affordable rates. Wrapping UpEvery new prospect you connect with counts a lot in the insurance industry. It helps you expand your network and increase the number of leads in your pipeline. Thus, insurance agencies should conduct several types of marketing campaigns now and then. They can also combine their direct mail and digital marketing strategies to receive better outcomes. We hope that the creative insurance advertising ideas listed in this blog will be helpful to you in achieving your marketing motives. Undoubtedly, automating your direct mail campaigns is on the top of our list. You can create, print, and send marketing collateral like postcards, letters, etc., with just a couple of clicks using automation. Here, PostGrid can assist you in launching result-driving mail campaigns that can keep your sales cycle running all year round. You can print and mail anything from marketing postcards to transactional statements through our API. Sign up here to see how PostGrid can transform the face of your offline insurance marketing activities. The post Insurance Marketing Strategies and Ideas appeared first on PostGrid. Via https://www.postgrid.com.au/insurance-marketing-strategies/ |
ABOUT USPostGrid Australia - provides automation software and REST API Solution for direct mail & print services and address verification software to autocomplete, validate and verify addresses. ArchivesNo Archives Categories |